Copywriter

Location: New York

Copywriter This is a hybrid role to be based near one of our offices in New York City, Austin Los Angeles or Oakland About UsWe drive intelligent growth for ambitious businesses and leading brands.

Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.

Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

The Opportunity We’re looking for a writer with strong instincts, good taste, and range.

Someone who can move between brand storytelling, campaigns, organic social, scripts, presentations, and longform with curiosity and confidence. A writer who understands that good creative work isn’t just clever, it’s useful, intentional, emotionally intelligent, and built to perform.

You should be equally excited by consumer brands and smart, distinctive B2B work that sounds human. You’ll work closely with creative directors, strategists, designers, account teams, and clients to develop ideas that are strategically grounded, culturally aware, and well-crafted from concept to execution.

Candidates should have native fluency in organic social: not just the platforms themselves, but the behaviors, references, creators, rhythms, and unwritten rules that shape them. You should understand what earns attention, what builds affinity, and how to create original, effective work in a landscape increasingly crowded by sameness and AI slop.

What Will You Do?

Creative & Strategic Thinking Develop strong conceptual ideas across social, digital, video, print, and brand platforms

Translate insights and strategy into clear, compelling creative work

Help build and adapt brand voices with consistency, precision, and originality

Understand how writing supports broader brand and business goals

Contribute to presentations and creative discussions with thoughtful perspective

Writing & Craft Write confidently across formats: campaigns, scripts, social, headlines, presentations, web, messaging, and longform

Understand pacing, structure, tone, and how language works alongside design, motion, and sound

Edit carefully and maintain strong standards for grammar, clarity, and detail

Bring equal energy to foundational work — outlines, messaging frameworks, UX copy — as to headline ideas

Develop instincts for when to push language and when simplicity is more effective

Social & Cultural Fluency Strong understanding of the organic social landscape and evolving platform behaviors

Good instincts for what feels current, resonant, and worth paying attention to Curiosity about language, culture, media, design, and emerging trends

Ability to create work that feels culturally aware without forcing relevance

Collaboration & Leadership Collaborate effectively with creative directors, strategists, designers, account teams, and clients

Present work with clarity, confidence, and openness to feedback

Respond well to critique and contribute constructively to creative development

Build trust through reliability, accountability, and follow-through

Contribute positively to team culture and the quality of the work Execution & Accountability Manage more than one assignment while maintaining quality and attention to detail

Stay adaptable as priorities, feedback, and project needs evolve

Balance creative ambition with responsiveness and practicality

Deliver work that is polished, thoughtful, and on brief under tight timelines

Who Are You?

A writer with strong instincts, good taste, and the range to move between brand storytelling, campaigns, organic social, scripts, presentations, and longform with curiosity and confidence.

Understands how creative work supports broader brand and business goals

Fluent in organic social, audience behavior, and contemporary culture

Deploys language thoughtfully; pays attention to details, references, and tone

Can build on existing brand voices…