Designer, Marketing

Office:
New York, NY
Department:
Creative — Creative Generalist

Mission
:
The New York Times mission is to seek the truth and help people understand the world. Independent journalism sits at the core of everything we do. We have a world‑renowned newsroom that sends journalists to report from nearly 160 countries. We focus on how our readers experience journalism, from print to audio to digital and app destinations. Our business strategy makes journalism so good that it’s worth paying for.

Marketing extends the journalistic legacy and mission of The Times into the future. We answer the question, “Why is quality journalism worth paying for?” by creating award‑winning marketing that shows our leadership in journalism and the many ways readers can subscribe.

We are seeking a Marketing Designer to bring the full‑funnel creative strategy and execution to our News product and All Access bundle subscription offering. This hands‑on design role translates the value of independent journalism and world‑class lifestyle products into clear, compelling campaigns that drive performance and deepen engagement.

Reporting to the Creative Director, Design, Marketing, you will work closely with writers, designers and audio/video teams, and partners in marketing and media strategy, product design, audience insights and brand identity. You will contribute to integrated campaigns across the subscriber journey—from full‑funnel product launches to subscriber acquisition, app store optimization and more.

You thrive at the intersection of brand and performance, contribute directly to growth and product marketing initiatives, and learn from senior creative leaders.

This is a hybrid role based in our New York City headquarters. You will be expected in the office three days per week.

Contribute to the development and execution of conceptual, visually compelling campaigns and always‑on marketing creative for News and All Access, supporting awareness, consideration, conversion and retention.

Design and adapt campaign creative across paid, owned and earned channels—including digital, social, email, in‑app placements, app stores and OOH—in line with The Times' brand standards.

Translate in‑product experiences and key feature benefits into clear marketing assets that deepen engagement and drive habitual product use.

Support the in‑house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.

Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.

Partner with designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.

Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.

Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.

Stay informed about trends in digital advertising, marketing, branding, media, culture and the evolving social media landscape—bringing those insights into your work in an authentic way.

Bring fresh ideas and a spirit of experimentation to how we market our journalism, product experiences and bundles, contributing to a culture of continuous learning on the creative team.

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission.

5+ years of hands‑on graphic design experience at an advertising agency, digital agency, studio or in‑house team, with a focus on marketing or advertising creative.

Design portfolio that shows sharp execution and conceptual thinking across a range of touch points—including social, digital display, email, in‑app and print—and demonstrates how design choices clarify complex ideas for different audiences across the funnel.

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