Social Video Director​/Producer​/Writer

Social Video Director / Producer / Writer

This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.

• 40 hours per week (In office)
• Start Date:
  
  ASAP
• End Date: 12/30/2026 (possibility of extension)
• Hourly Rate: $40-44/hr
• Location:
  
  NYC People Inc. Office

• Support social-first series strategy and execution across Meta platforms and Tik Tok, writing and developing marquee series that deliver hit videos and audience engagement.
• Serve as a subject matter expert across Instagram, Facebook, Threads, and Tik Tok, with deep knowledge of platform features, algorithms, and best practices to maximize reach and engagement.
• Concept and launch recurring formats and original series, executing from development through post‑production.
• Direct and produce shoots ranging from red carpets to reactive social content to premium, filmic or TV‑inspired formats.

• Personally shoot vertical and multi‑camera social content, operating camera and basic lighting and audio setups for lean productions.
• Oversee edits with a strong instinct for pacing, hooks, retention, and shareability.
• Manage the full production lifecycle including pre‑production, logistics, crew coordination, on‑set direction, and post‑production.
• Partner with editorial and social teams to capture brand voice in unique IP that is then optimized for every platform.

• Track trends, creators, and cultural moments to keep content competitive and current.

• 3+ years of experience in social‑first video production, directing, and editing for self, publishers or brands.
• A portfolio of short‑form work demonstrating strong pacing, storytelling, and viral performance.
• Proven track record of developing social formats or franchises that drive audience growth and engagement. Examples of high‑performing videos required.

• Strong hands‑on shooting skills with experience operating DSLR/mirrorless cinema cameras.

• Expertise across Meta platforms and Tik Tok, including algorithm mechanics, retention strategies, and platform‑native storytelling.
• Fluency across social formats, from vertical short‑form to premium, filmic, and TV‑inspired shows.

• Deep topic knowledge of celebrity culture, travel, and/or beauty and style and how they are consumed and engaged with on social platforms.
• Strong production management skills with experience overseeing logistics, budgets, timelines, and crews.
• Ability to execute end‑to‑end, from ideation through final delivery.

• Deeply platform‑native with strong instincts for what will resonate.
• Both a creative strategist and hands‑on maker.
• Obsessed with hooks, retention, and audience behavior.
• Comfortable moving quickly without sacrificing quality.
• Collaborative, decisive, and solutions‑oriented.