Social Art Director; Beauty

Social Art Director (Beauty)

Contract type:
Freelance

Location:

New York, NY

Specialty:
Beauty

Remote:
No

Reference: 512140

We are looking for a senior‑level art director who understands how modern beauty audiences discover, engage with, and shop for products across today’s digital landscape. This freelance opportunity is ideal for a creative leader who thrives in social‑first environments and knows how to shape compelling visual storytelling for fast‑moving platforms, creator ecosystems, and commerce‑driven channels.

In this role, you will develop and execute platform‑native creative that connects brand storytelling with performance outcomes. You will bring a strong point of view to content across social media, short‑form video, creator partnerships, paid media, and social commerce, helping brands show up in ways that feel relevant, engaging, and conversion‑minded.

• Lead art direction for social‑first campaigns, digital content initiatives, and commerce‑focused creative programs.
• Concept and design visually compelling content for platforms such as Tik Tok, Instagram, You Tube Shorts, Pinterest, and other emerging channels.
• Create high‑impact creative tailored to audience behavior, platform trends, and social performance goals.
• Partner with cross‑functional teams across social, influencer, e‑commerce, media, and marketing to deliver integrated creative solutions.
• Art direct creator, influencer, user‑generated, and livestream content while maintaining strong visual standards and brand consistency.
• Translate cultural insights, social trends, and consumer behavior into timely creative concepts.
• Drive innovation in short‑form video, motion design, storytelling, and evolving digital formats.
• Collaborate with copywriters, designers, photographers, videographers, editors, and external creators to bring campaigns to life.
• Ensure content is optimized for channel‑specific best practices, audience engagement, and conversion performance.
• Support rapid concepting, testing, iteration, and creative refinement based on performance insights.
• Work closely with project management and partner teams to deliver high‑quality work efficiently and on schedule.
• Stay current on developments in social commerce, creator marketing, affiliate content, and livestream shopping.

• 6+ years of experience in art direction, creative design, or content development, with a strong emphasis on digital and social‑first work.
• Proven experience creating content for major social platforms and commerce‑driven digital channels.
• A strong portfolio that demonstrates excellence in social campaigns, creator‑led content, short‑form video, and performance‑oriented creative.
• Deep knowledge of influencer marketing, social commerce trends, affiliate content, and digital consumer behavior.
• Advanced proficiency in Adobe Creative Suite and Figma, with additional experience in motion graphics and video editing tools preferred.
• Strong understanding of platform trends, content formats, and social best practices.
• Experience directing photography, video shoots, creator collaborations, and UGC‑inspired content.
• Ability to balance brand‑building creative with measurable business and performance objectives.
• Comfort using data and campaign insights to inform creative decisions and optimization.
• Genuine interest in beauty, culture, digital storytelling, and the evolving social media landscape.
• Collaborative mindset with the ability to adapt quickly in a fast‑paced, test‑and‑learn environment.
• Understanding of full‑funnel marketing and how creative supports awareness, engagement, conversion, and loyalty.

Bridget Mascolo

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