Video Programming Manager

Overview

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism.

The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

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NYC - 1211 Ave of the Americas

Full time

_53754

Video Programming Manager

About the Job:

The Wall Street Journal is seeking a Video Programming Manager to join its video team in New York.

The ideal candidate will be strategy-minded, collaborative and exceptionally organized. You have a deep understanding of both on- and off-platform needs, and the ability to track and translate analytics into actionable insights that match our editorial priorities and business goals.

You will also sharply define WSJ channels on You Tube, building on why each channel exists, and its audience targets. You understand how to engineer long-term growth: channel positioning, audience development, publishing cadence, and content architecture.

To apply, please submit your resume/portfolio and a short cover letter laying out the skills and mindset you bring to the role.

• Work closely with internal stakeholders across the video team, coverage areas, platforms and SEO to program and place video content
• Build and execute a You Tube roadmap aligned to company goals: audience-first experience, engagement, retention and conversions
• Partner with video leadership to define content pillars, series architecture and publishing cadence across platforms
• Translate WSJ editorial competencies into You Tube-native programming
• Lead strategy for You Tube Shorts as a distinct format with its own publishing goals and performance tracking
• Analyze viewer behavior, retention patterns and funnel performance, then translate the metrics into real strategic decisions
• Oversee A/B testing and video packaging, including titling, visual standards, thumbnail direction and metadata
• Track competitor performance across O&O and You Tube, algorithm updates and creator economy shifts
• Define how You Tube content ladders into WSJ's broader video strategy, including how long-form drives short-form and vice versa
• Constantly evaluate our video journalism with an eye for platform-specific experimentation, learning and iterating

• An expert understanding of a wide range of video formats and distribution channels, and a finger on the pulse of industry trends
• 4-7+ years in You Tube strategy and channel management with demonstrated channel growth (portfolio or examples required)
• Fluency in You Tube analytics: you know your way around retention graphs, CTR benchmarks and impression-to-view funnels, and you use them to make decisions
• Extensive programming experience and demonstrable knowledge of video best practices across platforms, including packaging and metadata optimization
• Hands-on experience editing You Tube Shorts, or close familiarity with the format to give sharp, specific feedback to an editor
• Proven experience building content pillars or series concepts at the channel level
• Strong communication skills to build alignment across production, editorial, strategy and social teams
• Background at a media company, publisher or multi-topic content brand rather than a single-creator channel
• A deep understanding and interest in The Journal's core coverage areas

The Journal's reporters, editors, developers, and audio and visual journalists create important and impactful stories, firmly rooted in fact and adhering to the highest ethical standards. We report without fear or bias, and we maintain a proper sense of perspective, detachment and objectivity in our reporting.

To apply, please submit a resume and cover letter explaining how you would approach the job, and 3 examples of your best work by 7/8/2026. Applications will be reviewed on a rolling basis, and we encourage early submission as the position may be filled before the deadline.

All qualified…