Freelance Website Copywriter​/Content Strategist

We are seeking a talented and experienced Website Copywriter to join our dynamic team. The ideal candidate will have a strong understanding of content-first design principles and be adept at creating compelling, conversion-focused copy that aligns with our clients’ brand voice and goals. In addition to writing, this role requires the ability to produce low-fidelity wireframes and content outlines to ensure a seamless handover to our design team.

We’re a global digital agency of around 60 people, specialising in Webflow design, development, and growth. As Webflow’s #1 Enterprise Partner worldwide, we work with clients who are serious about their web presence and expect sharp, considered content to match.

This isn’t a full‑time role, and it’s not a one‑off gig either. We’re building a pool of trusted copywriters and strategists who we can call on as projects come in.

When a project lands that fits your skills, we’ll reach out with the scope, timeline, and a fixed project rate. You say yes or no based on your availability. If it works, great. If not, no hard feelings, we’ll come back around next time.

The writers who thrive in this arrangement are usually juggling a few clients and like the flexibility, but also want something consistent to return to rather than always hunting for the next thing. Projects come in waves so there will be quiet patches, but when we’re on, we move quickly.

Our projects are website builds for B2B and B2C clients across a wide range of industries. Content work typically splits into two phases:

The first is narrative & messaging strategy, which involves: working closely alongside the project designer to develop the narrative and messaging direction for the site. This culminates in a client‑facing presentation of strategic content recommendations and initial copy concepts.

The second is copywriting: taking the foundational work from the first phase and developing it into polished, SEO/AEO‑optimised, on‑brand website copy, from first draft through revision rounds to design handoff.

You may be engaged for one phase or both, depending on the project and your skillset.

You have a strong track record of writing website copy across various industries and brands, with experience writing for businesses with complex offerings. You can shift voice and tone without losing sharpness. You understand the relationship between copy and design, and you’ve worked in or alongside design teams before.

Familiarity with SEO principles and an understanding of how content performs in search (including AI‑assisted search) is essential.

Familiarity with Figma, as all of our content work is produced and presented directly in Figma, so you’ll need to be comfortable working in the tool alongside the project designer.

If you also have experience running content strategy workshops or leading clients through developing messaging frameworks, we want to hear from you.

Fully remote. We work with writers across New Zealand, the UK, Europe, North America, and beyond. So wherever you are, if your work is strong, we want to hear from you.