Brand Designer, Strategic Initiatives - Instagram Brand Studio

Location: New York

Instagram Brand Studio shapes how Instagram expresses itself to the world — through brand systems, visual identity, campaign design, and creative tools that reach billions of people.

As Brand Designer, you will bring Instagram's brand to life through visual design, interaction, and immersive storytelling. You will define iconic interactive brand experiences for in-app moments and marketing activations. You'll partner closely with product design, marketing, creative, and engineering teams to define how our brand behaves, responds, and communicates in dynamic contexts.

You're equal parts systems thinker and hands-on maker. You'll work across the spectrum — from fast, rough motion studies to polished, production-ready deliverables — and you'll champion craft while making smart trade-offs  ideal candidate blends motion/interaction expertise with a strong foundation in brand design and a point of view on how brands can be expressed through storytelling and behavior.

Brand Designer, Strategic Initiatives - Instagram Brand Studio Responsibilities:

Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations

Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints

Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs

Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly

Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders

Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms

Provide direction and mentorship to designers across the organization, raising the bar for craft

Be a hands-on designer, inspiring others with your design thinking, taste, and execution

Minimum Qualifications:

Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4DExperience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product

Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along

Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design

Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpointsA portfolio demonstrating expertise in interactive brand experiences, and multi-format brand applications

Preferred Qualifications:

Familiarity with Lottie, RIVE, or other animation delivery formats for mobile/web Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with real-time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience with creative coding, prototyping, or AI-assisted design workflows

Knowledge of UX/UI design principles and how brand systems integrate with product design patterns

Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy…