IRL Experiential Producer

About Gradient

Gradient is a future-forward experiential marketing agency that designs and produces brand activations, product launches, retail experiences, immersive programs, and large-scale events that bring brands to life in the physical world. We create experiences that spark emotion, build meaningful connections, and deliver measurable impact for global brands.

Our work lives at the intersection of strategy, creativity, storytelling, and precision execution. In a world saturated with content, Gradient creates brand experiences people engage with, remember, and measure. We believe experiential marketing is more than telling a brand story. It is about inviting people to live it.

Gradient is looking for an IRL Experiential Producer to lead the planning, management, and execution of in-real-life brand experiences, activations, events, and integrated production work.

The IRL Experiential Producer is responsible for driving the production process from kickoff through planning, onsite execution, wrap, and reconciliation. This role is highly cross-functional and works closely with Account Management, Creative, Strategy, Content, Digital, Live Video, and other internal teams to ensure that creative ideas are translated into clear, executable production plans.

The ideal candidate is organized, self-motivated, solutions-oriented, creative under pressure, and able to approach unique production challenges with clarity and confidence.

• Lead the production of IRL experiential events, activations, installations, and brand experiences.
• Own the production process from kickoff through planning, pre-production, onsite execution, strike, wrap, and reconciliation.
• Develop detailed production plans, timelines, staffing plans, production schedules, run of show documents, vendor timelines, deliverable trackers, and other critical production documentation.
• Translate creative concepts into actionable production plans, scopes, budgets, vendor needs, staffing plans, and executional deliverables.
• Ensure projects move smoothly through all production phases while proactively identifying risks, solving problems, and escalating issues when needed.
• Track project status, deliverables, approvals, dependencies, timelines, and production milestones day to day.
• Balance creative ambition with operational feasibility, budget realities, timelines, site limitations, and onsite execution needs.

• Partner closely with Account Management, Creative, Strategy, Content, Digital, Live Video, and other internal teams to bring integrated experiences to life.
• Work with Account Management to ensure production needs, timelines, risks, and decisions are clearly communicated internally and externally.
• Provide production expertise during internal planning, creative development, project scoping, and execution.
• Collaborate with Creative to understand the vision and determine the production approach needed to bring it to life.
• Keep internal stakeholders informed of production status, key changes, risks, decisions, and next steps.

• Manage project production teams, including freelance producers, associate producers, production coordinators, interns, vendors, contractors, and onsite staff.
• Delegate responsibilities clearly and set deadlines for team members.
• Provide direction, oversight, mentorship, and support to junior production team members.
• Ensure production teams are aligned, organised, and clear on ownership, timing, and expectations.
• Foster a collaborative, respectful, accountable, and solution-oriented team environment.
• Support consistent production processes, documentation standards, and workflows across projects.

• Develop, manage, track, and reconcile project budgets up to $750,000.
• Source, vet, contract, and manage vendors, venues, fabricators, staffing partners, technical partners, production resources, and freelance support.
• Negotiate vendor contracts, fees, scopes, estimates, billing terms, and invoicing processes.
• Build and maintain a strong network of trusted vendor partners and local production resources…