Associate Creative Director; Design

YOUR DAILY IMPACT AT PELOTON

• System Architecture: Own and evolve the Global Brand Guidelines and Figma Design Systems, ensuring the wider team has the tools to create consistent work efficiently.
• Owned Channel Leadership: Oversee the art direction and design for high-visibility organic channels including .com, CRM/Email, and App store presence.
• Cross-functional Brand
  
  Collaboration:
  
  Work closely with the partner brand's creative teams, fostering a cohesive and collaborative environment to develop truly integrated creative systems.
• Retail and Physical Design: Collaborate with retail teams to bring the brand to life in physical showrooms and through packaging/unboxing experiences.
• Performance Creative: Partner with growth marketing to raise the design standard of performance assets, proving that "brand" and "conversion" can coexist.
• Direct Management: Manage Senior and Mid-level designers, providing daily art direction and professional guidance.
• Quality Control: Serve as the ultimate reviewer for core brand assets, ensuring the highest standards of typography, photography, and layout consistency.
• Brand Advocacy & Integrity: Ensure all creative outputs are aligned with Peloton's overall brand strategy and visual/verbal guidelines, maintaining a consistent and unified brand presence.
• Mentorship & Development: Guide and mentor creative team members involved in the projects, providing constructive feedback and fostering an inclusive and innovative environment.
• Innovation & Agility: Stay current on industry trends and platform updates to ensure the brand remains fresh, relevant, and impactful, adapting quickly to new opportunities.
• Project Ownership: Take ownership and drive creative projects from concept to execution, proactively partnering with internal and external stakeholders to ensure the timely delivery of assets and managing complex priorities effectively in a dynamic environment.

• Creative Excellence & Portfolio: A robust portfolio demonstrating both integrated creative vision and product-driven work.
• Systems Expertise: 7+ years of design experience with a heavy focus on branding, visual identity systems, and digital design.
• Technical Mastery: Proven expertise and leadership in design and art direction, typically gained through 5+ years of relevant experience in a creative leadership capacity.
• Retail/Physical
  
  Experience:
  
  Experience designing for physical spaces or print is a strong plus.
• Meticulous Eye for Detail: A keen eye for typography, motion, color story, and narrative hierarchy.
• Leadership: Experience managing direct reports and providing clear, actionable creative feedback.
• Digital Execution: Proven experience in leading and executing digital creative assets, including visual design, art direction, and foundational understanding of video production and copywriting.
• Tool Proficiency: Deep proficiency in modern design and collaboration tools (i.e. Figma, Adobe Creative Suite, etc.) and a foundational understanding of product design principles.
• Team & Environment: Demonstrated ability to navigate changing priorities effectively within a highly collaborative and dynamic team setting.
• Communication: Exceptional communication skills and the ability to clearly articulate creative rationale and strategic vision to diverse audiences.
• Craft & Quality: Committed to high quality craft and exceptional attention to detail.
• Brand Immersion: A high degree of professional curiosity and the ability to quickly immerse in Peloton’s brand ethos to develop resonant creative strategy across the fitness category and consumer brands more broadly.
• Global Awareness: Experience adapting large-scale brand campaigns for diverse international markets is beneficial.

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards…