Digital Graphic Designer, eCommerce

Company Overview

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom.

We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Digital Graphic Designer, eCommerce Department:
Marketing, Home & Outdoors

Work Location:

New York, NY Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

• As part of the Brand Design Team, the Digital Graphic Designer for eCommerce is a production-first designer with a strong creative sensibility, responsible for creating high-performing, conversion-focused digital assets across all eCommerce touchpoints, including Amazon, DTC, and retail partner sites.
• Deliver high-volume, high-quality work without losing the brand’s identity.
• Own the creation of production-ready digital assets across all eCommerce touchpoints, including Amazon, DTC, and retail partners.
• Design high-quality, on-brand assets produced efficiently at scale, with a clear focus on conversion.
• Execute high-volume design work using Figma-based design systems and component libraries.
• Translate OXO brand standards into modular, scalable layouts optimized for mobile-first eCommerce.
• Combine existing product photography with clear, benefit-driven copy to tell a compelling product story, succinctly.
• Combine packaging photos and make smart use of visual graphics to bring static images to life as infographics and charts.
• Design for lower-funnel conversion, focusing on clarity, hierarchy, and simple storytelling.
• Ensure accuracy and consistency across SKUs.
• Prepare and deliver production-ready files with meticulous attention to detail in file naming and uploading assets to a DAM.
• Design mobile-first, desktop second.
• Have a strong sensibility for when additional photography will make a big impact on the success of the page.
• Be in touch with the eCommerce landscape, smartly researching and presenting your findings, in relation to current projects.
• Evolve how the team works by building and maintaining systems that scale.
• Improve efficiency, reduce rework, and increase consistency across all eCommerce outputs.
• Actively contribute to and work within a Figma design system with shared components, templates, and libraries.
• Identify opportunities to standardize, templatize, and streamline workflows.
• Partner with Project Management and cross-functional teams to improve speed, clarity, and output consistency.
• Maintain strong file organization, naming conventions, and version control that can be intuitively understood by others.
• Support and enforce best practices for production design at scale.
• Partner with internal stakeholders to align creative output with business needs.
• Strategically align and collaborate with Sales, Product Development, Brand Comms, and the Brand Design to understand product priorities and retail requirements.
• Apply knowledge of platform constraints and best practices.
• Translate stakeholder input into clear, effective visual solutions.
• Communicate work clearly and concisely in reviews, both in person and via review links, focusing on business impact over design preference.
• Ensure assets are organized, accessible, and up to date.
• Support efficient workflows, from production to upload.
• Work with and…