Creative Innovation Lead- ACD

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems lt for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We are seeking a Creative Innovation Lead/ACD to support leading creative excellence and craft across HEX Studio
. This is a high-impact, managerial role that blends creativity, strategic thinking, technological fluency, and leadership in order to shape the future of storytelling within the advertising industry using technology. To learn more about Hex Studio:

As a Creative Innovation Lead, you’ll be responsible for managing a team of Creative Technologists, leading and mentoring HEX Creative Technologists to create excellent creative work with attention to craft and quality. That includes brainstorming and ideation sessions, briefing, leading presentations, and team development. The ideal candidate is tech-savvy, understands, and is up to date with the latest AI tools and models, is fluent in immersive brand experiences, and has experience with innovation-led storytelling that leverages platforms such as Google, Adobe, Nvidia, etc.

The Creative Innovation Lead will collaborate with creative agencies, production cross-functional teams, technology partners, and clients to deliver culturally resonant, tech-enabled work that captivates consumers around the globe with customer and client needs in mind.

• Creative Technologist Leader:
  Define and execute creative projects for HEX campaigns through AI, Gaming, experience and more, from brief to execution.
• AI-Driven Innovation:
  Champion the use of generative AI and emerging technologies in creative development. Lead cross-functional initiatives to explore new storytelling formats and data-informed creativity.
• Strategic Mind:
  Supporting the team in utilising data for insights and proof of concept. Shape a state-of-the-art narrative by leading the creative processes with customer and client needs in mind.
• Creative Excellence through Craft:
  Great attention to detail, from presentation to execution. The candidate will raise the quality bar on all projects, big or small.
• Team Leadership:
  Manage the team members, providing mentorship and inspiring them. Work closely with the Creative Technologists to remove blockers and ensure team satisfaction and motivation remain high.
• Strong Team Player: HEX collaborates with all partners across WPP. The candidate will show enthusiasm and a “can do” attitude, building strong relationships with our agency partners and clients.

• 10+ years of advertising industry experience (or related industry), including 5+ years of team leadership in a creative leadership role.
• An Art Direction background with strong understanding of technology including AI tools, generative design, UX/UI etc.
• Leading campaigns for top global clients through different regions and markets.
• Exceptional creative judgment with a portfolio showcasing bold, innovative, and effective work.
• Strong…