Multimedia Storyteller - Cinematography Focus

iti Wealth is seeking an exceptional Multimedia Storyteller with a Cinematography Focus to join our Content team — and to help build something genuinely new.

This is not a role for someone looking to maintain the status quo. You will be joining a growing, entrepreneurial content undertaking operating inside one of the most powerful financial institutions in the world. That combination — startup energy, global scale — is rare, and it is deliberate. We are building a content capability that can compete with the best editorial and media brands anywhere, and we need a senior cinematographer who wants to be part of shaping it from the ground up.

You are the guardian of the image. The custodian of how Citi Wealth looks — in every frame, across every format, in every market. You understand that visual language is never accidental, and you bring a rigorous, intentional eye to everything you shoot. You know how light, composition, lens choice, and camera movement shape the emotional register of a piece. You know what the competition is doing — and more importantly, you know how to do something different, something distinctively ours, arrived at in-camera rather than in post.

Your range is genuine. You are as comfortable crafting a one-shot that earns its running time as you are cutting down to a six‑second social edit that lands in a single frame. You study cinematic traditions and movements with the same appetite that you bring to studying financial content, advertising, and documentary — and you know how to transpose those influences into a brand context with intelligence and restraint.

You use AI and computational tools to enhance and extend your principal photography — not to replace it. The image starts with you, on set, with the right light and the right lens. Technology serves that image; it does not substitute for it.

This is a senior role with real creative authority, reporting directly to the Head of Content & Client Engagement, and with ambition to build and lead a fledgling camera department as the team grows.

• Principal Photography & Camera Operation: Lead all aspects of camera work across Citi Wealth's video output — expert interviews, brand films, client testimonials, market briefings, event coverage, and long‑form editorial — bringing a considered, purposeful visual approach to every production and every format.
• Guardian of the Image: Own Citi Wealth's visual identity across all moving‑image output. Establish, protect, and evolve the look and feel of the brand on camera — ensuring consistency of aesthetic across formats, teams, and production contexts, and acting as the final word on image quality before anything leaves the team.
• Visual Language & Franchise Development: Take a leading role in establishing the cinematographic identity of whole new content franchises — from initial creative concepting through to a defined, repeatable visual language that can scale. You will not just execute briefs; you will define the look.
• Competitive Intelligence & Visual Differentiation: Actively review the competitive landscape — financial media, luxury brands, documentary, advertising — identifying what others are doing and developing a point of view on how Citi Wealth can differentiate visually, in‑camera, with intention and originality.
• Format Range & Versatility: Shoot and shape content across the full spectrum of formats — from considered, slow‑burn one‑shots and cinematic long‑form, to fast‑turnaround social edits, interview packages, and live event coverage. Relish the creative constraints of each format as much as its possibilities.
• Cinematic Style & Reference: Draw consciously and fluently on the traditions of cinematography — from movements and masters to genre conventions and contemporary visual culture — transposing influences into a brand context with intelligence, restraint, and originality.
• Lighting & Art Direction: Design and execute lighting setups across a range of environments — studio, office, on‑location, and live event — achieving a consistent, premium aesthetic regardless of the conditions inherited.
• AI‑Enhanced Photography: Use AI and computational imaging tools…