Assistant Director of Digital

Position: Assistant Director of Digital

Department: Communications

Terms of Employment: Regular Full-Time/Exempt (NYCLU staff are currently working in a hybrid model; in-office requirements are two (2) days per week or eight?(8) days per month.

Location(s): New York Civil Liberties Union,125 Broad Street, NY, NY 10004

Salary: $105,000 - $115,000

Final date to receive applications: Until the position is filled.

The New York Civil Liberties Union (NYCLU) is one of the nation's leading advocates on behalf of constitutional rights and liberties. Founded in 1951, as the New York affiliate of the American Civil Liberties Union, the NYCLU is a not-for-profit, nonpartisan organization with more than 90,000 members and supporters, and eight offices statewide. We work in the courts, in the legislatures and on the streets to advocate for racial and economic justice, free speech, freedom of religion, privacy and equality before the law for all New Yorkers.

For more information, please visit our website: .

The NYCLU is committed to building an equitable, inclusive, and anti-racist workplace that centers the voices of marginalized and directly impacted communities. This commitment strengthens our mission to protect civil liberties and advance justice across New York. We welcome candidates of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, people with disabilities, formerly incarcerated people, and others whose experiences reflect the diversity of the communities we serve.

The Assistant Director of Digital supports the management of digital strategy and production, ensuring the organization's digital outputs are compelling and consistent. The role oversees the production and distribution of multimedia content across various digital platforms, ensuring all multimedia outputs - videos, graphics, podcast, web content - are aligned with the brand's voice, are high quality, relevant, and timely. Reporting to the Senior Director of Digital & Design, the Assistant Director will supervise two to three members of the Digital Team and co-lead on team strategy and growth.

The ideal candidate is a compelling and dynamic storyteller with strong scripting and editing skills.

Multimedia Strategy & Content Production

• Execute Content Strategy: Translate high-level goals from the Senior Digital Director into actionable, creative multimedia plans that support the organization's advocacy campaigns and strategic goals.
• End-to-End Content Creation: Script, edit, and direct compelling, human-centric narratives that translate complex issues into emotionally resonant digital content.
• Oversee Multimedia Outputs: Manage the production pipeline for a diverse range of digital assets, including short and long-form videos, podcasts, graphics, web content, and social media assets, ensuring assets are high quality and timely. Supervise two digital/multimedia roles.
• Maintain Brand Integrity: Act as a creative gatekeeper, ensuring all digital and multimedia outputs strictly align with the organization's voice, visual brand identity, and messaging guidelines.

Team Leadership & Vendor Management

• Manage Creative Teams: Supervise and mentor a cross-functional team of internal creatives (videographers, graphic designers, audio editors, etc.) and manage external freelancers.
• Vendor Relations: Vet, onboard, contract, and manage external vendors and freelancers, clearly communicating project scopes and upholding high creative standards.
• Workflow Optimization: Oversee the project management lifecycle for creative assets, ensuring internal teams and external partners meet tight deadlines across multiple simultaneous projects.

Cross-Functional Collaboration & Distribution

• Cross-Departmental Integration: Partner closely with Media and Editorial teams to seamlessly integrate multimedia content into broader digital campaigns and organizational initiatives.
• Platform Optimization: Ensure all digital content is tailored, formatted, and optimized for maximum engagement across specific channels, including social media platforms, email campaigns, and the NYCLU website.
• Visual Asset Creation: Serve as a hands-on contributor, developing and supporting the digital team to produce high impact work.

Analytics, Reporting & Innovation

• Performance Tracking: Monitor and analyze the performance of digital content using various analytics tools to measure audience engagement.
• Data-Driven Reporting: Compile and present comprehensive, quarterly reports on content analytics to the Communications department, highlighting successes and areas for growth.
• Drive Innovation: Stay ahead of emerging digital storytelling trends, platform algorithm updates, and new creative tools to continuously innovate the organization's digital presence.

Key Skills + Competencies

Storytelling & Content Creation

• Editorial Excellence: Exceptional scripting, copywriting, and editing skills with a sharp eye for detail, tone, and brand…