Manager,Social Media – Bon Appétit Job New York New York USA,Creative Arts/Media

Location: New York

Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what's happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table.

It is the brand that answers the question "What's for dinner tonight?" and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across and the magazine, , the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms.

Job Description

Location:

New York, NY

Manager, Social Media – Bon Appétit

Job Description

The Social Media Manager plays a key role in the growth and success of the Instagram, Tik Tok, Facebook, Pinterest, and Twitter accounts for Bon Appétit and Epicurious, as well as any emerging platforms the brands expand onto.

The Social Media Manager has a keen understanding of social strategy and the ability to innovate and iterate across platforms. They should have deep knowledge of and passion for cooking and food and the ways they intersect with all aspects of life, news, and culture. This role reports to the Director of Social Media and collaborates closely with the editorial team on social content strategy.

This role is based in New York and is in-office four days a week.

The job description listed below includes job duties and responsibilities that are illustrative, not exhaustive, and is designed primarily to ensure proper classification for purposes of the Collective Bargaining Agreement. The parties acknowledge that the job description does not include every job duty and responsibility of the role, that the job description shall not restrict management’s right to assign new duties or responsibilities to the role, and that any duties or responsibilities listed in the job classification also may be performed by employees in other job classifications, at management’s discretion.

The parties also acknowledge that employees in the role may be asked to perform certain operational tasks such as evaluating and/or meeting with candidates for open positions and/or assisting in the training or mentoring of colleagues.

Primary Responsibilities

Project manages and executes social strategies (ranging from day-to-day posts to tentpoles) in collaboration with the Director of Social Media, audience development team members, and editorial leadership.
Produces and captures social-first content for Bon Appétit and Epicurious.
Pitches and creates social storytelling for news topics.
Leads content promotion strategy for assigned stories and manages asset creation for articles, recipes, and more.
Supports relationship management with external creators, editors, and production partners as needed.
Handles day-to-day scheduling, posting, and general editorial calendar management, including execution of social video posting across platforms.
Works with consumer revenue, consumer marketing, and other cross-departmental stakeholders on subscription acquisition and retention strategies across social channels.
Works with commercial revenue and other cross-departmental stakeholders to execute sponsored campaigns.
Handles and contributes to recurring social reporting, including regular communication of learnings and insights to the editorial team.
Collaborates with the editorial team on framing…