Social Media Strategist

Who are you?

You are a Strategist ready to bring your creativity, analytical mindset, and collaborative style to J/PR. You make it your personal mission to craft results-driven content calendars, building engaged communities for social media accounts. Our ideal Social Media Strategist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help.

You’re a role model to junior staff, making time to mentor, and you thrive off of increased client interaction, eager to share well-thought-out ideas. You anticipate your manager’s needs, are the right hand to our senior team members, and proactively look for opportunities to elevate our content creation process because you value creativity and results as much as we do.

If this sounds like you, then please read on!

The Social Media Strategist is a critical part of the social media team. This is the level where you’ll begin to manage the day-to-day client communications, including the external editing process for our clients’ Editorial Calendars. You’ll also take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content missions and post-production of imagery).

Not only can you understand the long-term goals and strategy of the account, you can then connect those goals and the overarching strategy to the content missions shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients' storylines for the next month, next quarter, and maybe even next year.

• Assist in the development and presentation of annual strategic plans
• Act as client first-responder for imagery requests and photo needs and content calendar requests
• Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
• Guide student interns and post-grads

• Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• Draft mockups and captions for monthly content calendars
• Own the external editing with client through editorial calendar platform
• Publish content to Instagram and Facebook in agreed upon cadence
• Create on-brand Instagram Stories for clients

• Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally
• Research and source models/influencers for content shoots
• Maintain meticulous management of content archives for each client
• Liaise with account teams to understand overarching client goals, and then connect those to content mission goals, shot lists and itineraries
• Schedule, hire and procure in advance the appropriate models, influencers, vendors, and props for content shoots
• Liaise with client contact(s) to confirm itinerary and content mission logistics
• For Social Media Strategist who create content/ Content Producer-specific role:
  • Photography lead in content creation (video, photo, graphic) at on-property shoots
  • Manage post-production on all content shoots in Adobe Lightroom and Adobe Photoshop
  • Execute end-to-end content creation efforts (video, photo, graphic) at on-property shoots, managing small productions as you go (locations, set pieces, talent, etc.)

• Oversee team’s UGC (user generated content) request efforts
• Lead reactive community management efforts ensuring Post-Grad, Assistant, Coordinator or Community Manager is diligently maintaining cheat sheet
• When relevant, oversee proactive community management efforts, assisting more junior team members in identifying successful tactics leading to follower growth

• Suggest relevant content calendar boosting and working with Social Account Lead to flag for consideration
• Look at monthly reports and historical insights to identify content performance trends for content boosting and dark ads consideration

• Create monthly reports with insights. Share recommendations for content calendar shifts internally and apply to next month’s calendar
• Review and…