Director - Organic Social (PPD

Director of Creative Social Production – PPD US Content Center

Location: New York, NY (10 Hudson Yards)
Division: Professional Products Division (PPD)
Reports To: AVP, Digital Content PPD
Employment Type: Full-Time

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

With the salon and its professionals as the foundation of all we do, L’Oreal Professional Products Division is comprised of iconic salon color and retail brands including:
Redken, Kerastase, L’Oreal Professionnel, Pureology, Matrix, Biolage, Mizani, Pulp Riot, and Shu Uemura.

The PPD US Content Center is a fast-paced, highly collaborative hub of creative excellence. We are responsible for bringing our brands’ stories to life across all digital and social touchpoints, ensuring our content is social-first, highly engaging, and tailored to the unique communities of both stylists and consumers.

We are seeking a visionary, highly tapped-in, and editorial-minded Director of Creative Social Production to join the PPD US Content Center. This role sits at the intersection of pop culture, social trend‑jacking, and high‑velocity digital production.

The ideal candidate lives and breathes social media, possessing an innate sense of what is bubbling up on Tik Tok, Instagram, You Tube, and emerging platforms. You will partner closely with our portfolio of PPD Brands and Content Production Managers to ideate, plan, pitch, and produce end-to-end, social-first creative assets. From rapid-response organic trend execution to building premium, repeatable owned social series, you will help define how our brands show up and engage on social-first channels.

With a robust background in editorial-style production
, you know how to build a content calendar that tells a cohesive story, pitches compelling concepts to brand stakeholders, and executes production seamlessly from pre-to-post, all while adhering to industry-leading social best practices.

• Pop Culture & Trend Monitoring: Serve as the "eyes and ears" of the division, continuously monitoring social conversations, viral audio, cultural moments, and industry trends to identify instant opportunities for our brands. Responsible for keeping division up-to-date on algorithm changes, new platforms, and what’s winning in organic social.
• Creative Pitching: Proactively ideate and pitch end-to-end, multi-platform social series, franchises, and standalone campaigns to Brand Teams and Content Leaders.
• Editorial Programming: Translate brand priorities into highly engaging, repeatable, and episodic social programming that builds long-term community loyalty.

• Agile Content Creation: Lead the swift production of rapid-response, organic social assets through net-new production or clipping to capitalize on real-time trends before they fade.
• Series & Franchise Execution: Oversee the end-to-end physical and digital production (planning, scripting, storyboarding, shooting, and editing) of original, social-first video series.
• Collaboration with Production Managers: Work hand-in-hand with Content Production Managers to streamline workflows, budget efficiently, manage crew/creatives, and ensure all output meets PPD's high aesthetic standards.
• Social Best Practices: Ensure 100% of produced content is optimized for platform-specific behaviors (e.g., dynamic hook styling, natural pacing, precise framing, accessible captioning, and correct asset specs).

• Strategic Advisory: Act as a trusted creative consultant to individual PPD Brand Teams, helping them translate traditional brand codes into authentic, owned social expressions.
• Cross-Functional Alignment: Foster highly collaborative relationships with Brand Marketing, Advocacy/Influencer, Education, and Media teams to ensure social content supports broader omni-channel campaigns.