Creative Director,Design Job New York New York USA,Creative Arts/Media

Location: New York

Summary:

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, Whats App and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose.

And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.

Meta is seeking a Creative Director, Design to lead brand expression and visual strategy in Reality Labs. This role sits at the intersection of brand storytelling, visual expression with a focus on Go-to-Market efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio.

You understand how to balance compelling creative with conversion. You are focused on execution, quality, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.

Required Skills:

Creative Director, Design Responsibilities:

Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels

Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility

Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems

Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions

Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback

Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression

Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels

Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions

Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Minimum Qualifications:

10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems

10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams

Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression

Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines

Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles

Knowledge of design principles related to design systems and brand

Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design

Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Preferred Qualifications:

Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams

Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner

Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent…