Head of Newsroom Adoption

Looking for New York, NY proximate candidates only

Qwoted is the platform connecting the world’s media with real experts— help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.

As we deepen our investment in newsroom-wide adoption—moving from individual journalists to enterprise-level relationships, we are hiring a senior leader to accelerate that mission.

The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership.

This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable.

• Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices.
• Convert fragmented, individual journalist usage into standardized, organization-wide workflows.

• Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally.

• Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams.
• Advocate for Qwoted as a tool for:
• Faster sourcing
• Better discovery of experts
• Newsroom transparency
• Reducing reliance on PR spam
• Elevating underrepresented voices through smarter matching

• Analyze existing sourcing processes and identify friction points.
• Work with newsrooms to pilot or embed Qwoted into:
• daily huddles
• assignment desks
• breaking-news workflows
• enterprise and investigative research
• beats requiring fast turnaround (business, tech, politics, climate)

• Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance.
• Translate newsroom feedback into product requirements—especially around:
• vectorized matching
• article-based reporter profiles
• relevance scoring
• enterprise-grade newsroom analytics
• workflow integrations (Slack, CMS, internal tools)

• Drive defined OKRs, including:
• newsroom accounts onboarded
• percentage of newsroom staff active monthly
• volume of expert requests from newsroom-wide usage
• adoption of new AI-driven featuresretention and upsell for enterprise-level media customers