Web Designer

Job Title: Web Designer
Reports To: Web Developer
Classification: Exempt
Job Type: Full-Time
Location: NYC Hybrid

This is a hybrid position that includes working from our Times Square office at least three days per week.

Broadway Cares/Equity Fights AIDS is the philanthropic heart of Broadway, bringing together the theater community and its audiences to help people across the country receive lifesaving medications, healthcare, nutritious meals, counseling and emergency financial assistance.

Broadway Cares/Equity Fights AIDS, the philanthropic heart of Broadway, is seeking a web designer who lives at the intersection of design and development. You are a graphic designer who specializes in web and digital media — someone who knows web color standards and image formats cold, can hand off clean files to a developer and cares as much about how an email renders on a phone as how it looks on a computer.

This role serves as the bridge between our graphic designers and web developer. You will create the digital experiences that connect us with supporters and donors — including email campaigns, responsive web pages and the look of our online presence — while collaborating closely with our developer to bring original designs to life in-house.

• Design responsive, standards-compliant Mailchimp email layouts based on project needs

• Redesign and modernize existing Mailchimp templates to keep Broadway Cares’ communications fresh, effective and on-brand

• Develop wireframes and finished designs for new responsive Word Press pages

• Design original Word Press themes to be developed in-house in collaboration with the web developer

• Apply responsive design and accessibility standards to create inclusive experiences

• Help maintain the design and visual consistency of broadwaycares.org and dradance.org

• Optimize and process image and design files for web, email and social media, including GIF, JPG, PNG, PSD, AI, INDD and PDF files

• Ensure digital assets meet appropriate file-size, dimensional, color and quality standards across platforms and formats

• Prepare and deliver clean, organized, developer-ready design files and assets

• Collaborate closely with the web developer to translate original designs into functional digital experiences

• Test and refine designs across desktop and mobile devices, email clients and web browsers

• Identify and help resolve design, production and rendering issues

• Translate creative and marketing needs into wireframes, design concepts and finished digital experiences

• Work with the communications, development and production teams to meet marketing, promotional, media and event deadlines

• Manage multiple projects while maintaining accuracy, organization and attention to detail

• Participate actively in project planning, review and problem resolution

When not focused on web and email design, the web designer will:

• Support the in-house graphic designers and video editor across a range of digital and print projects

• Collaborate on social media campaigns, event banners, posters, postcards, invitations, signage, program ads and other materials

• Help catalog, organize and manage the organization’s graphic, photographic and video assets

• Assist with ongoing design maintenance and updates across Broadway Cares’ websites

• Participate with the Broadway Cares/Equity Fights AIDS staff in facilitating audience appeals that traditionally take place on Broadway during two six-week fundraising periods each year, including evenings and weekends

• Participate in fundraising events, some of which occur during evenings and weekends

• Support the organization’s mission and contribute to a collaborative, inclusive and respectful workplace

The responsibilities listed above are not exhaustive and may evolve as the role develops. The individual in this position will also be expected to take on additional ad hoc tasks, responsibilities, and projects as assigned by the manager, adapting to the dynamic needs of the team and organization.

Supervisory Responsibilities: None…