Head of Newsroom Adoption

Looking for New York, NY proximate candidates only

Qwoted is the platform connecting the world's media with real experts -  help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.

As we deepen our investment in newsroom-wide adoption- moving from individual journalists to enterprise-level relationships- we are hiring a senior leader to accelerate that mission.

The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted's penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership.

This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom- and make it indispensable.

• Build, own, and execute Qwoted's newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices.
• Convert fragmented, individual journalist usage into standardized, organization-wide workflows.
• Use an extensive personal Rolodex across major newsrooms - national, local, digital, TV, radio, financial to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally.
• Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams.
• Advocate for Qwoted as a tool for:
  • Faster sourcing
  • Better discovery of experts
  • Newsroom transparency
  • Reducing reliance on PR spam
  • Elevating underrepresented voices through smarter matching
• Analyze existing sourcing processes and identify friction points.
• Work with newsrooms to pilot or embed Qwoted into:
  • daily huddles
  • assignment desks
  • breaking-news workflows
  • enterprise and investigative research
  • beats requiring fast turnaround (business, tech, politics, climate)
• Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance.
• Translate newsroom feedback into product requirements - especially around:
  • vectorized matching
  • article-based reporter profiles
  • relevance scoring
  • enterprise-grade newsroom analytics
  • workflow integrations (Slack, CMS, internal tools)
• Drive defined OKRs, including:
  • newsroom accounts onboarded
  • percentage of newsroom staff active monthly
  • volume of expert requests from newsroom-wide usage
  • adoption of new AI-driven features
  • retention and upsell for enterprise-level media customers

Industry Background 10+ years in journalism, newsroom leadership, media partnerships, or editorial operations. Deep relationships across national, local, and trade media. A nuanced understanding of editorial culture, incentives, politics, and decision-making.

Sales & Evangelism Experience in enterprise or B2B evangelism- especially with skeptical or overloaded audiences. Ability to "kick down doors": strong reputation, confidence, and credibility in journalism.

Product & Growth Comfortable partnering with engineering and product to shape roadmap decisions. Ability to translate qualitative newsroom pain points into structured product feedback.

Communication & Influence Exceptional communicator with the presence to command a room of senior editors. Adept at handling sensitive conversations around sourcing, bias, and editorial integrity.

Mission Alignment: A genuine commitment to improving journalism, strengthening factual reporting, and helping reporters access real expertise - fast, transparently, and without spam.

Within 12 months, the Head of Newsroom Adoption will have:

Brought at least 5 major newsroom organizations into structured, multi-desk adoption.

Created internal champions at every level—from desk editors to VP Editorial.

Established Qwoted as a daily tool in newsroom workflows. Built and rolled out the Qwoted Newsroom Adoption Playbook.

Generated measurable growth in expert requests, editor registrations, and AI-driven…