Product Marketing Manager, News

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.

And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to help deepen audience engagement with our News product, with a particular focus on community and sharing features in the core Times app.

Reporting to the Director of Product Marketing, News, you will be embedded within the Community News Product team as the dedicated product marketing lead. You will partner closely with product, design, and newsroom stakeholders to leverage our community and sharing experiences to drive daily habit and new audience growth.

Your core focus will be the Community News Product team, with opportunities to support other editorially driven News product teams as priorities require. You will combine strategic leadership with hands-on execution: helping shape the product roadmap, developing go-to-market strategies, leading cross-functional launches, and creating lifecycle marketing programs that help our readers feel connected to our journalism, our newsroom, and each other.

This role is a hybrid position, where you'll be in the office three times per week in our NYC Headquarters.

• Act as the embedded product marketing lead for the Community News Product team, partnering with product, design, and newsroom stakeholders to define the role of commenting, community features, and sharing in the News product experience.

• Partner with editors, reporters, and newsroom leadership to increase journalist participation in comments and community spaces, ensuring those interactions align with editorial values while deepening trust and engagement among readers.

• Validate unique market and audience opportunities within News community and sharing experiences by gathering insight into reader and reporter perspectives, creating audience segmentation frameworks and personas that build empathy for how people participate in and benefit from community features and C2C sharing.

• Craft positioning and messaging and develop go-to-market strategies for evolving community and sharing features, such as commenting improvements, reporter-led interactions, and sharing prompts. Use market and customer insights to design campaigns and in-product programs that increase engagement, repeat visits, and new audience growth.

• Create and increase habitual product usage and retention by monitoring KPIs, conducting message tests and experiments, and supplementing quantitative data with qualitative feedback from readers and newsroom partners.

• Collaborate with other News product teams. Lead and influence cross-functional teams without formal authority, helping stakeholders align on shared goals and balance growth, user experience, and editorial integrity.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

• You will report to the Director of Product Marketing, News.

• 4+ years of related experience in marketing, product marketing, or product management, including at least 2 years of insights-driven go-to-market experience.

• Experience with the product development lifecycle and operating within product-led teams; experience…