Social Media Specialist

Social Media Specialist Northeastern University

Application Link:
To apply for this role,please

About Social Media within the division of External Affairs

Northeastern University is looking for an innovative, creative, and driven Social Media Specialist to execute

Northeastern's organic social media strategy across all platforms for Northeastern University's New York City campus. Reporting tothe Director of Social Media, this role is integral to building upon Northeastern's global brand presence while developing and managing communities relevant to the New York City campus. Nohigher education experience is needed.

The Social Media Specialist will identify opportunities for ahead-of-the-curve social media moments and execute ideas for graphics, videos, and other styles of content that are native to platforms and connect directly with audiences.

The person in this role is responsible for understanding and engaging with Northeastern University's NYC community, preparing and posting organic content, monitoring socials for comments and managing interactions, and helping to develop and maintain adynamic content calendar.

As a member of the talented, award-winningsocial media team embedded in the university's global

Communications department, the Social Media Specialist will increase engagement across all social platforms and build andmanage communities relevant to the New York City campus, while adhering to university-wide best practices and policies that elevate the Northeastern brand globally. The person in this role should be an avid consumer of information on social media platforms and adept at finding patterns, trends, and conversations happeningwithin the Northeastern community and in society at large, with the ability to relate those trends back to the university's social presence and brand goals.

This person will generate ideas for and execute campaigns that promote connections, push boundaries while remaining brand consistent, and surprise and delight audiences while moving at the speed of the internet.

As social media operates around the clock, the Social Media Specialist must be responsive, fast, thoughtful, and creative when urgent situations arise. The position is based on theNYC campus and is fully on site, five days a week. Remote or hybridoptions are not available. As is the case for every member of the Communications team, after-hours work, including weekends and holidays, is routinely required.

• Use social media tools such as Sprinklr to optimize content streams and engage target audiences and socialinfluencers
• Create and deliver analytics reports detailing social reach and engagement
• Build and manage online communities relevant to the NYC campus while adhering to university-wide best practices
• Monitor and respond to social mediaconversations in real time

• 2-3 years of experience creating content forbrands on social media; consumer-focused experience preferred.
  
  Higher education experience is not needed
• Strong familiarity with all major andup-and-coming social media platforms, including Instagram, Tik Tok,You Tube, Linked In, X, Facebook, Snapchat, Reddit, Discord, Bluesky,and emerging platforms
• Ability to shoot and edit video for various social media platforms, such as Meta, Tik Tok, and emerging platforms
• Proficient in Adobe Creative Suite (includingIllustrator, Premiere, and Photoshop) and/or other creativetools
• Ability to create visually appealing andon-brand graphics for all social media platforms
• Strong writing skills, with a deep understanding of the nuances of language and strong editorial judgment
• Ability to interact with audiences online,answering questions and facilitating engagement
• Experience with data and the ability to useit to inform decisions
• Demonstrated ability to maintain and increasesocial media engagement
• Voracious social media consumer with apassion for discovering trends
• Positive, energetic, and adaptable attitude,since social media constantly changes and requires the ability tochange with it
• Demonstrated ability to build relationships and partner across an organization effectively
• Excellent communication skills and attention to detail
• Strong work ethic and the ability to multitask at a fast pace
• Sense of humor and authentic voice

$66,345 - $93,713 Annually

With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, andskills as well as a pay…