Creative Director – Motion and Video

OVERVIEW

Final date to receive applications:
Please submit your application by 5:00 pm EST on Friday, October 2nd, 2026.

This is, and is not, a caretaker role for an established brand. It's a build and evolution role: new formats, new visual language, a creative team stood up for video at a scale the organization hasn't operated in before.

You'll report to the SVP of Brand & Communications and work closely with Product, Audience Insights, Marketing, and Editorial to shift a beloved legacy brand into one that can compete with new creators and challengers.

• Establish technical brand standards, visual principles, and digital design systems that make [REDACTED]'s visual expression instantly recognizable across direct-to-audience platforms.
• Build platform-native video formats and visual frameworks that drive industry-leading differentiation, compelling audiences to choose [REDACTED] over thousands of alternative journalism and entertainment options.
• Push beyond generic institutional and media-industry conventions to create work with greater personality, clarity, emotion, and cultural relevance.
• Translate organizational values, editorial priorities, and public service mission into standardized motion assets, video packages, and platform-native visual frameworks.
• Analyze market landscapes and digital competitor trends to ensure [REDACTED]'s video and motion visual language remains distinct, modern, and culturally relevant.

• Define the technical visual frameworks and motion standards required to integrate video seamlessly across [REDACTED]'s owned digital ecosystem (websites, mobile apps, newsletters, and membership portals).
• Partner with Product, Engineering, Marketing, and Editorial teams to establish a cohesive UI/UX and motion experience across owned platform touchpoints.
• Build modular, scalable design systems and template kits that enable teams across the organization to independently publish brand-aligned digital content.
• Ensure that creative work supports a deeper direct relationship with audiences rather than treating owned platforms simply as distribution channels.
• Help develop the visual and verbal conventions that make the organization's digital experiences feel distinctive, intentional, and connected.
• Identify opportunities to use design, storytelling, video, motion, and other creative tools to increase engagement with owned experiences.
• Utilize audience analytics and engagement data to continuously optimize digital assets and direct-to-audience visual experiences.

• Establish production standards, camera/lighting guidelines, motion graphic templates, and editing signatures for short-form, social, explanatory, and talent-led video formats.
• Procure, maintain, and manage specialized video studio hardware, camera packages, lighting setups, field audio gear, and editing suites.
• Partner with Editorial and other teams to determine where technical brand video and motion graphics complement editorial production.
• Develop recognizable approaches to motion, editing, typography, graphics, sound, pacing, and visual storytelling.
• Ensure that video is treated as a core creative medium rather than an adaptation of work conceived for print or static digital formats.
• Supervise a dedicated, technical video and motion production squad (2 direct reports), managing daily project allocations, post-production workflows, and technical skill development.

• Establish operational SLAs, resource management models, and quality-assurance protocols to scale high-volume video publishing efficiently.
• Lead the creative development of campaigns, executive communications, fundraising materials, events, presentations, reports, digital experiences, and other strategic initiatives.
• Ensure creative work is aligned with organizational priorities, audience needs, accessibility standards, and brand guidelines.
• Encourage experimentation while maintaining consistency and quality.
• Enforce strict compliance with federal digital accessibility standards (WCAG 2.1, closed captioning, color contrast, screen-reader compatibility) across all motion and video deliverables.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.