Executive Director, Audience Development & Content Strategy

Location: New York

## Executive Director, Audience Development & Content Strategy Apply:
1 World Trade Center, New York, NY:
Full time:
Posted 8 Days Ago:
R-24856

WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change to global security, from pandemic preparedness to the future of democracy, and tell stories of the people trying to solve these challenges and the role science and technology can play—for good or ill.

WIRED reaches more than 30 million people each month through , our digital edition, the magazine, social media, and live events.#
** Job Description
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* Location:

New York, NY Overview/

Purpose:

WIRED is looking for an experienced, creative, relentless newsroom leader to oversee audience development and content strategy for its editions around the world. Reporting directly to the Global Editorial Director, this role is a senior leadership position within WIRED. It requires someone with digital news and reporting experience who can drive subscriber growth, shape how we package editorial content, as well as provide audience insights that will inform our big-picture storytelling strategies and daily newsroom decisions.

This role will oversee the WIRED app, subscriber growth, audience development, and social, and analytics functions for WIRED editions worldwide. They will also partner closely with our social video production units to ensure that their work is informed by insights and maps to our overall strategies for social platforms.

The right candidate should be comfortable setting high-level audience growth strategies and disseminating KPIs; equally important is their desire to get into the weeds on everything from story packaging to pushing out a blockbuster scoop. They should thrive in a fast-paced news environment, and be solutions-oriented about audience challenges and the rapidly transforming digital publishing landscape: finding new and novel ways to reach and engage audiences is a must, as is growing our community of loyal WIRED subscribers.

Although this role is primarily focused on newsroom and audience outcomes across WIRED global markets, it also requires someone who can collaborate with Conde Nast stakeholders on revenue imperatives. The ability to connect the dots between audience strategy and brand revenue opportunity is vital; the right candidate for this role will be an eager and engaged partner with our commerce, consumer revenue, and commercial organizations to maximize the revenue potential of WIRED’s journalism.

Primary Responsibilities:

Lead audience development and social promotion efforts in a fast-paced, digital newsroom publishing dozens of stories daily, in addition to bespoke newsletters, podcasts, and vertical video products. Partner with editorial leaders to drive subscriber growth and identify opportunities to convert engaged readers into paying subscribers and deepen engagement among existing subscribers.

Develop and optimize subscriber-focused editorial experiences, including subscriber-only newsletters, exclusive content and programming, and other premium benefits designed to strengthen WIRED’s value proposition.

Build strategies for growing direct relationships with WIRED’s most engaged audiences across newsletters, the WIRED app, podcasts, events, and other owned platforms, with an emphasis on increasing loyalty, frequency, and subscriber value.

Provide high-level audience development strategies and guidance for WIRED across the website and app , and off-platform destinations like Tik Tok and Instagram. Consistently iterate on these strategies to ensure that WIRED meets its KPIs across global editions.

Work with WIRED’s social…