Brand Designer; Digital

We're looking for a Brand Designer (Digital) to lead brand and visual design for Cloaked's white-glove protection offering - our concierge-led service for high-net-worth individuals, family offices, and top executives who've chosen dedicated protection over self-serve.

This offering has its own identity, distinct from our core consumer product: premium, understated, and built to earn trust with an audience that expects it. You'll own everything a client sees, from the onboarding experience to the physical materials that arrive at their door, and steward the visual system that holds it together - working directly with the lead for the offering.

This is a four-to-six-month contract engagement with the intent to convert to full-time for the right fit.

Build the visual system

• Develop and steward the brand - typography, palette, logo and lockups, photography, layout language - so it reads as authoritative and premium, with restraint over flash
• Maintain the brand system and guidelines as a living reference the team can work from

Design the client experience

• Design the client-facing onboarding sessions:
  Figma presentations, screen recordings, and animations that make the concierge journey feel considered and easy to follow
• Explore and design product-interface concepts - UI mockups and flows for onboarding, interactive tutorials that teach the product, and the on-screen moments shown in client presentations

Make the physical artifacts

• Design tangible, high-touch collateral: leather-bound folders with foil-stamped logos, printed briefs and dossier presentation, and QR-to-digital experiences that bridge print to the app
• Design intentional, on-brand merchandise for clients and events - considered pieces that reinforce the positioning, not merch for merch's sake

Work closely with the team

• Meet weekly with the lead to review progress and set priorities

• A portfolio showing brand systems you've built or substantially shaped, not just applied
• Strong typographic judgment and a point of view on what reads as premium versus what reads as loud
• Fluency in Figma, including presentation and prototype work
• Motion and animation skills sufficient to show product flows clearly
• Print production experience - you know how to prepare files that come back from the printer looking the way you intended
• Comfort designing UI, even if product design isn't your primary discipline
• Experience working independently as a contractor with minimal art direction

• Work with luxury, private banking, high-end hospitality, or other high-net-worth audiences
• Specialty print experience: foil stamping, embossing, bookbinding, or bespoke packaging
• Experience designing sub-brands that sit alongside a parent brand without competing with it
• Exposure to security, privacy, or identity products
• Merch and physical product design
• Background working in a startup or high-growth environment

• Self-starters who take ownership and proactively look for ways to improve things
• Restraint - the audience is sophisticated and can tell when something is trying too hard
• Comfort with chaos: priorities shift, context is incomplete, and you move anyway
• A pragmatic bias toward shipping and iterating over perfecting in isolation
• Strong communication, and the ability to explain a design decision rather than just present it
• Genuine care about craft, including in the details nobody asked about

Cloaked is a well-funded Series B startup based out of NYC.

Although we are a distributed team, the NYC team operates with a hybrid model. We have two floors of our building, with two state of the art kitchens packed with drinks, snacks and everything else you'd need to get through the day.

The…