Regional Team - Account Manager & Educator

Counter Culture Coffee was founded in 1995 and is headquartered in Durham, NC, with regional offices in 12 major cities across the country. Counter Culture Coffee has been continuously innovating in the coffee industry and we’re looking for passionate, dynamic, diverse team members to help us expand our efforts.

Counter Culture Coffee is:

• A relentless pursuit of coffee perfection
• A dedication to real environmental, social, and fiscal sustainability
• A commitment to creating cutting edge coffee people

Our Purpose is:

• Quality Coffee | We continue to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency.
• Education | We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation.
• Sustainability | Our commitment to affecting positive change in every community to which we are connected is driven by our belief that we can–and should–always strive to improve upon the present.
• Transparency | We are committed to sustainability and holding ourselves and our peers accountable for creating a more sustainable future of coffee.

Position: Regional Team - Account Manager & Educator

Department: Education

Location: New York, NY

Reports To: Regional Manager

FLSA Status: EXEMPT , 8742

Job Overview:

Counter Culture regional team members are smart, resourceful, and reliable, but, first and foremost, they genuinely care about people and coffee. Regardless of role, every regional team member contributes to the success of their region and the wholesale channel as a whole. Collaboration, dedication, and a shared commitment to excellence drive our collective success.

With a strong knowledge of both coffee and coffee‑focused businesses, the Account Manager & Educator is responsible for managing and supporting a portfolio of wholesale accounts while delivering exceptional coffee education and training. This position focuses on fostering strong relationships with partners to ensure their success and alignment with Counter Culture Coffee’s values and standards. By combining account management with educational expertise, this role supports customer retention, regional growth, and profitability.

With strong public speaking skills and comfort conveying knowledge and information to diverse groups of people, this role serves as a liaison between Counter Culture, our customers, and the public. Both our wholesale and consumer partners can learn cutting‑edge coffee and service skills through our education programs which are professionally executed by our Account Manager & Educators.

Job Duties:

• Manage accounts of regional customers including coffee shops, restaurants, hotels, and food service providers
• Act as a consultant to wholesale partners in a manner consistent with Counter Culture core values
• Serve as primary customer point of contact for order issues in order to ensure timely resolution
• Schedule, teach, and conduct evaluations related to Counter Intelligence, our Professional Development program
• Lead additional Training Center events (labs, classes, tastings, workshops, and events)
• Schedule and teach our Consumer workshops and weekly public coffee tasting
• Actively support and contribute to regional growth, retention, and profitability
• Work together with regional and national teammates to develop and execute on strategies that accomplish our local and company-wide goals
• Help maintain all assets, including cleaning/care of all coffee equipment, training center facilities, and vehicles
• Contribute content to our education programs and events
• Effectively use our CRM, G‑Suite, and all relevant communication tools

Requirements:

• A team player that will work well with regional sales and aftersales teammates to achieve growth and retention goals
• Five years or more barista experience in the specialty coffee industry with store management experience preferred
• Passion for coffee and a commitment to Counter Culture Coffee’s mission and values
• Proficient in CRM systems, G‑Suite, and relevant communication tools
• Enjoys travel, including occasional overnight trips
• A lover of the…