Senior Director, Customer Adoption Marketing

Get to Know Us:

It’s fun to work in a company where people truly believe in what they’re doing!

At Black Line, we’re committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, Black Line has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At Black Line we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at Black Line!

Black Line is entering a pivotal phase of growth—defined by accelerated innovation, a platform-first strategy, and a renewed focus on delivering differentiated, AI-powered value to the Office of the CFO. As part of this evolution, we are expanding our traditional Customer Advocacy function into a strategic Customer Adoption Marketing Program—one that directly drives customer value realization, adoption, expansion, and long-term advocacy across the lifecycle.

The Sr. Director of Customer Adoption Marketing is a senior, highly visible leader responsible for owning and orchestrating this transformation. This role elevates customer advocacy from a reactive, request-driven function into a business-critical GTM engine that fuels adoption, credibility, pipeline acceleration, renewal confidence, and expansion.

This leader will serve as the connective tissue between Product Marketing, Customer Success, Lifecycle Marketing, Sales, and Product, ensuring that customer proof, voice, education, and adoption programs are tightly aligned to Black Line’s platform strategy, innovation roadmap, and growth priorities.

This role is not about “case studies alone.” It is about operationalizing customer business outcomes as a strategic growth lever—and positioning Customer Adoption Marketing as a core pillar of Black Line’s product-led growth model.

Customer Adoption Strategy & Program Ownership

• Define and lead Black Line’s global Customer Adoption Marketing strategy, spanning onboarding, adoption, value realization, expansion, and advocacy.
• Establish Customer Adoption Marketing as a strategic GTM function, aligned to corporate priorities, platform strategy, and product roadmaps.
• Own vision, operating model, success metrics, and roadmap for all customer adoption programs through deep alignment with Customer Success, Lifecycle and Marketing teams where applicable.

Lifecycle & Expansion Partnership

• Partner deeply with Customer Success, Lifecycle Marketing, and Rev Ops to design and execute customer adoption, education, and expansion programs.
• Translate product value and roadmap evolution into adoption-driven campaigns and customer motions.
• Support renewal and expansion goals by reinforcing realized value and future-state opportunity.

Community, User Group & Executive Program Leadership

Assist with evolution of Black Line community ecosystem of Black Line’s customer community ecosystem, including, Black Line User Groups, customer councils and advisory boards, executive peer forums and leadership programs.

• Partner with Customer Success, Field Marketing, Events, and Product to ensure community programs: reinforce adoption and education; surface customer insights that inform roadmap and GTM strategy; strengthen peer‑to‑peer advocacy and executive relationships; ensure community programs are outcome‑driven, with clear alignment to adoption, retention, expansion, and customer satisfaction goals.

Customer Advocacy, Proof & Market Validation

• Lead global customer storytelling and advocacy programs, including: customer case studies and success stories; customer references and executive advocacy; peer review platforms (G2, Gartner Peer…