Social Content Manager

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What is Teachable? Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we’re the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human‑led learning that drives student trust, connection, and results.

With a sleek, intuitive interface and AI as a time‑saving partner, the platform enables transformative education rooted in real‑world experience. Teachable experts have lived it—that’s why they teach it.

Are you ready to join a dynamic, cross‑cultural team at an exciting turning point in our company’s journey? Part of the global Hotmart Company portfolio, whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market‑leading products that prioritize student outcomes, business growth, and flexibility.

If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real‑world learning to shape the future, we want you on our team!

Our Brand & Content team is a group of social media experts, newsletter writers, designers, and copywriters – all working together to build a world‑class brand creators love. We focus on growing Teachable’s reach, connecting with new and existing audiences, and using content, design, and in‑person experiences to drive awareness, generate leads, and deepen engagement.

We’re looking for a Social Content Manager (Social Media Specialist) who acts as a strategic ecosystem builder, not just a channel operator.

This role owns the strategy, programming, execution, optimization, and evolution of Teachable’s social presence. You will design and manage a cohesive social system – balancing brand storytelling, product education, partnerships, community engagement, and experimentation – while proactively identifying opportunities to grow reach, relevance, and impact.

You’ll report to the Content Strategy Lead and collaborate closely with Brand, Product Marketing, Partnerships, Events, and Creator teams to ensure social media is tightly integrated into Teachable’s broader marketing engine.

• Own Teachable’s social programming strategy, ensuring a balanced mix of content across:
• Branded franchise series (~30%)
• Product‑related messaging (~25%)
• Partnerships & events support (~25%)
• Brand & experimental content (~20%)
• Define what posts where, when, and why – with clear rationale behind cadence, formats, and platforms.
• Build and maintain a programming taxonomy and content mix model that tracks volume, frequency, and performance weekly and monthly.
• Continuously evolve the mix based on performance data, audience behavior, and business priorities.

• Proactively build social campaigns around major brand moments (launches, events, seasonal initiatives).
• Pitch ideas ahead of time with clear creative direction, timelines, and distribution plans.
• Come prepared each week with a POV on:
  What’s publishing
  , Why it matters
  , What success looks like
• Take full ownership of social momentum – driving ideas forward without waiting for requests or approvals to start, and staying close to what’s trending and/or is culturally relevant for Teachable.
• Have comfortability being the “face of the brand” on socials (as needed); experience with being on‑camera.

• Create and publish social‑first content across Instagram, Linked In, Tik Tok, You Tube, X, and emerging platforms.
• Own Teachable’s short‑form (Reels, Shorts, Tik Tok) and long‑form (You Tube) franchise content strategy, from creative direction to platform placement to iteration.
• Balance…