Design Director

Established in 1986, CP Brands Group is a privately held family‑owned company with origins in infant/toddler apparel and accessories and has since expanded to larger children’s and adult sizes, as well as sleepwear for the entire family.

CP Brands Group (formerly known as Cutie Pie Baby) is a wardrobe essential, with its products available in 60,000 stores globally. As a family‑owned business, our focus is on crafting playful and sophisticated prints on boutique‑style clothing, sleepwear, and accessories.

• Develop and execute the creative direction for all newborn‑toddler lines, ensuring alignment with each licensed brand’s DNA and overall market trends.
• Conceptualize and oversee each season’s collections, guiding themes, color palettes, prints, and styles.
• Review designs, provide constructive feedback, and foster a collaborative, innovative studio culture. Lead, mentor, and inspire the design team.
• Collaborate with Technical Design, Merchandising, and Production teams to ensure designs are feasible, safe, and meet cost targets.
• Approve final samples and ensure all garments comply with children’s safety standards and regulations.
• Conduct market research, analyse competitor offerings, and attend design inspirational trips abroad to inform design direction.
• Interpret sales data to guide future design strategies and identify growth opportunities.
• Present seasonal concepts and line reviews to leadership and key sales accounts.