Product Designer

Product Designer (AI-Native) About The Role

We’re hiring a Senior Product Designer (AI-native) to help shape the future of fertility care. This is a high‑impact, senior individual contributor role with the potential to grow into staff‑level scope for the right person. You’ll lead design for Gaia
, our direct‑to‑consumer patient experience, helping turn it into the front door for fertility care. This is a true zero‑to‑one opportunity: defining patient journeys, designing AI‑powered experiences, and partnering closely with product, engineering, and research to ship meaningful outcomes for patients. In addition to owning Gaia’s patient experience, you’ll also serve as a design partner to product pods working on employer‑ and clinic‑facing products.

• Design and ship end‑to‑end patient journeys, from onboarding through ongoing care
• Build zero‑to‑one patient education and decision‑support experiences
• Design AI‑powered concierge and chat experiences that feel trustworthy, empathetic, and human
• Improve clarity and usability around insurance and benefits flows
• Continuously raise the bar on trust, confidence, and conversion for DTC patients

• Work closely with Product Managers and Engineers as a full product owner, not just a delivery designer
• Partner with other product pods on employer‑ and clinic‑facing tools as needed
• Use research (qualitative and quantitative) to inform design decisions and validate solutions

• Use AI tools and workflows to increase velocity and impact
• Balance speed with quality, knowing when to go deep and when to ship and learn
• Advocate for strong design craft while staying pragmatic and outcome‑oriented

• Gaia is clearly positioned as the front door for fertility care
• Patients feel informed, supported, and confident in their decisions
• AI‑powered experiences are intuitive, helpful, and trusted
• Conversion and engagement for DTC patients measurably improve
• Product teams see you as a thought partner and design leader

• 3+ years of experience as a Product Designer building user‑facing software products
• Experience leveraging AI in the design process, and comfort with AI tools
• Experience shipping large features or owning substantial product surface areas
• Strong end‑to‑end product design skills (discovery → execution → iteration)
• Hands‑on experience leading or conducting user research
• Excellent taste and a passion for consumer‑grade design quality
• Be able to work from our office in Manhattan 3 days a week

• Experience in health tech or regulated consumer products
• Frontend engineering experience or comfort building prototypes / agents
• Prior experience designing AI‑driven or conversational interfaces
• If you think this role is made for you, email rosaily with 3 bullet points as to why and a link to what you’re most proud of having built

• Designers from strong consumer or health‑tech companies
• Designers who have thrived in startup environments and owned ambiguous problems

• Agency‑only backgrounds
• Designers with exclusively large‑company experience and no startup exposure
• Visual designers without hands‑on product design experience

• Own a mission‑critical product experience with real patient impact
• Work directly with product and engineering leadership
• Design AI‑native experiences at an early, formative stage
• Competitive compensation including base salary, bonus, and equity
• Hybrid NYC work environment with a highly collaborative product team

Compensation Range: $130K - $160K