Senior Product Designer; AI Native

Location

New York

Full time

Hybrid

Tech

• $130K – $160K

We’re hiring a Senior Product Designer (AI-native) to help shape the future of fertility care. This is a high-impact, senior individual contributor role with the potential to grow into staff-level scope for the right person.

You’ll lead design for Gaia
, our direct-to-consumer patient experience, helping turn it into the front door for fertility care. This is a true zero-to-one opportunity: defining patient journeys, designing AI-powered experiences, and partnering closely with product, engineering, and research to ship meaningful outcomes for patients.

In addition to owning Gaia’s patient experience, you’ll also serve as a design partner to product pods working on employer- and clinic-facing products.

Own and evolve our patient-facing experience

• Design and ship end-to-end patient journeys, from onboarding through ongoing care
• Build zero-to-one patient education and decision-support experiences
• Design AI-powered concierge and chat experiences that feel trustworthy, empathetic, and human
• Improve clarity and usability around insurance and benefits flows
• Continuously raise the bar on trust, confidence, and conversion for DTC patients

Be a strategic product partner

• Work closely with Product Managers and Engineers as a full product owner, not just a delivery designer
• Partner with other product pods on employer- and clinic-facing tools as needed
• Use research (qualitative and quantitative) to inform design decisions and validate solutions

Design with leverage

• Use AI tools and workflows to increase velocity and impact
• Balance speed with quality, knowing when to go deep and when to ship and learn
• Advocate for strong design craft while staying pragmatic and outcome-oriented

What Success Looks Like (6–12 Months)

• Gaia is clearly positioned as the front door for fertility care
• Patients feel informed, supported, and confident in their decisions
• AI-powered experiences are intuitive, helpful, and trusted
• Conversion and engagement for DTC patients measurably improve
• Product teams see you as a thought partner and design leader

• 3+ years of experience as a Product Designer building user-facing software products
• Experience leveraging AI in the design process, and comfortability with AI tools
• Experience shipping large features or owning substantial product surface areas
• Strong end-to‑end product design skills (discovery → execution → iteration)
• Hands‑on experience leading or conducting user research
• Excellent taste and a passion for consumer‑grade design quality
• be able to work from our office in Manhattan 3 days a week

• Experience in health tech or regulated consumer products
• Frontend engineering experience or comfort building prototypes / agents
• Prior experience designing AI-driven or conversational interfaces
• If you think this role is made for you, email rosaily with 3 bullet points as to why and a link to what you're most proud of having built

• Designers from strong consumer or health‑tech companies
• Designers who have thrived in startup environments and owned ambiguous problems

• Agency‑only backgrounds
• Designers with exclusively large‑company experience and no startup exposure
• Visual designers without hands‑on product design experience

• Own a mission‑critical product experience with real patient impact
• Work directly with product and engineering leadership
• Design AI‑native experiences at an early, formative stage
• Competitive compensation including base salary, bonus, and equity
• Hybrid NYC work environment with a highly collaborative product team

Compensation Range: $130K - $160K