Graphic Design Manager

The Manager, Graphic Design & Packaging leads the vision and visual execution of our account and brand strategy across packaging, print, and when required digital assets, while shaping and presenting creative vision around key market moments. This role connects brand strategy, product development, sales, and production, ensuring design solutions are timely, relevant, and commercially effective.

On a case-by-case basis, this role proactively participates in customer meetings, presenting creative direction tied to overall strategy, specific market moments, packaging and customer opportunities in terms of white space.

This role ensures BWS shows up relevant, flexible, and sellable across multiple retailers AND on BWS owned channels—each with different calendars, customers, and price expectations—while maintaining a cohesive creative point of view. All in line with desired growth potential per customer and/or brand.

Define and execute creative direction for key market moments, including but not limited to:

• Seasonal launches (Spring/Summer, Fall/Winter)
• Holiday moments (Mother’s Day, Valentine’s Day, Holiday gifting, Lunar New Year)
• Retail moments (Back-to-School, Graduation, Prom, Black Friday/Cyber Week)
• Trend-driven capsules (color stories, materials, silhouettes)
• Customer exclusives & collaborations
• New product introductions
• Brand refreshes or packaging evolutions
• Sales-driven moments (key account presentations, line reviews, assortment resets)

What this means:

• Translating trend insights and market context into compelling creative concepts
• Ensuring packaging and design supports the commercial goal of each moment
• Aligning creative execution with marketing calendars and sales priorities
• Maintaining brand consistency while adapting to moment-specific needs

• Lead design across packaging, POS, marketing collateral, sales tools, and digital assets
• Ensure consistent brand expression across all materials
• Personally design high-impact assets when required

• Own packaging design from concept through production
• Collaborate cross-functionally to ensure designs are cost-effective and manufacturable
• Manage dielines, proofs, and production files
• Maintain packaging standards and archives

• Participate in select customer meetings tied to market moments
• Present creative concepts, packaging options, and storytelling
• Explain design rationale, materials, finishes, and production considerations
• Adapt concepts to customer needs while protecting brand integrity
• Partner with sales to tailor presentations on a case-by-case basis
• Support, partner with and manage cross functional partners as needed
• Prioritize creative resources across multiple market moments
• Review and approve work before internal or external execution or presentation
  
  Establish efficient creative workflows
• Always look for efficiencies where possible with an open mindset
• Make sure investment of time and resources is always in line with ROI

• Partner with Sales, Marketing, Product Development, and Operations
• Align creative execution with timelines and business objectives
• Balance creativity with speed, cost, and production realities
• Manage packaging and print vendors
• Review quotes, proofs, and samples
• Ensure accuracy prior to production release

• 6–10 years of graphic design experience with strong packaging expertise
• 2+ years in a leadership role
• Experience in private label fashion jewelry space
• Experience presenting creative tied to launches, trends, or retail moments
• Expert in all relevant creative technologies inclusive of AI usage.
• Strategic creative thinker with commercial intuition
• Confident presenter and storyteller
• Detail-oriented and deadline-driven
• Collaborative and adaptable

• Experience in consumer products, fashion, beauty, or jewelry
• Comfort in customer-facing and sales-support roles