Art Director

Ultra™ | Nicotine-Free Pouches for Focus & Energy About Ultra ⚡️

Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago —we’re just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn.

We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

• Left Lane Capital (Blank Street, Olipop, Holy)

• Sugar Capital (Grüns, Feastables, Lucky Energy)

• Athletes & Creators

  • Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more

• Founders & Operators

  • Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more

Learn more:

As Art Director at ULTRA
, you’ll own the visual expression of the brand across every touchpoint—product, packaging, marketing, retail, and digital. This is a rare opportunity to set the foundations of a cult-like brand with mass appeal. This is not a “hands-only” design role. You’ll set creative direction, make taste calls, and ensure everything we put into the world feels unmistakably ULTRA.

You’ll lead the evolution of our visual identity as the brand scales—helping translate strategy into systems, and systems into world‑class execution. From packaging and retail displays to paid ads, site design, and launch moments, you’ll be responsible for creative cohesion, quality, and impact.

You’ll work closely with Brand, Growth, Product, R&D, and Ops, and will be expected to both set direction and execute
—especially in high‑leverage moments. As the team grows, you’ll help define workflows, standards, and external partnerships that allow the brand to scale without losing its edge.

• Own and evolve ULTRA’s visual identity, design system, and brand guidelines across all channels.

• Set the creative bar and ensure consistency, clarity, and distinctiveness in everything we ship.

• Help shape the broader creative strategy of the brand alongside Brand and Growth leadership.

• Lead packaging design across SKUs, formats, flavors, and strength levels
  , including iteration and line extensions.

• Partner with Product, R&D, and Ops to bring physical products to life—balancing aesthetics, manufacturability, and retail realities.

• Ensure packaging performs in both DTC and retail environments
  .

• Direct and design marketing assets across email, paid ads, social, OOH, retail, and video storyboards
  .

• Collaborate with Growth to ensure creative is not only beautiful, but effective and performance‑aware.

• Translate campaign strategy into clear creative direction for internal teams and external partners.

• Oversee design for website updates, landing pages, PDPs, and core UX elements
  .

• Ensure digital experiences feel premium, conversion‑aware, and aligned with the brand system.

• Own creative support for retail launches including displays, signage, merchandising assets, and retail PDP content
  .

• Ensure ULTRA shows up powerfully and consistently in‑store, across channels and geographies.

• Oversee vendors for print, packaging, photography, and production
  , ensuring quality, timelines, and cost discipline.

• Build and manage relationships with freelancers, agencies, and creative partners as needed.

• Set up and evolve internal workflows, tools, and standards for design execution as the creative team scales.

• Provide direction, feedback, and mentorship to designers and creative partners.

• You have 5+ years of design experience
  , with time spent in CPG,…