OOH Strategist

What You’ll Do

• 50% – Account Maintenance:
  Contracting of approved plans, filing client signed authorizations;
  Gather and distribute production material specs, based on plan parameters;
  Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor;
  Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided;
  Keep team updated on the status and timing of deliverables;
  Collaborate with team to identify data and/or billing discrepancies and work to rectify;
  Maintain a general understanding of account/client nuances.
• 25% – Planning & Negotiation:
  Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review;
  Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends.
• 15% – Relationship Development:
  Develop strong relationships with OOH vendors, direct team, and other internal HMI departments;
  Coordinate vendor meetings;
  Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance;
  Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely manner.
• 10% – Training & Development:
  Proactively stay abreast of OOH trends, vendor updates and relevant offerings;
  Advance knowledge and learn about the media industry, Horizon Media, and our clients;
  Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (e.g. Excel Basics, Business Writing, Presentation Skills, and more).

• Hungry to advance your knowledge of advertising, OOH and media principles through applied learning.
• Willing to take initiative, be an active participant in team discussions.
• Effective communicator who thinks strategically.
• Problem solver with ability to develop creative solutions.
• Detail oriented with strong organizational skills.
• Comfortable working with multiple timelines and deliverables; able to effectively manage your time.
• Someone who thrives working both independently and within a team.
• Comfortable working within large sets of data and numbers.
• Results and solutions oriented; motivated and resourceful.
• Advocate for and supporter of diversity, equity and inclusion.

• BA/BS Degree or relevant work experience.
• 1-2 years media planning and buying experience.
• Understanding of media planning terms and concepts.
• Proficiency working within Microsoft Excel and PowerPoint.

Salary Range: $66,300.00 - $80,000.00.

Benefits include discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Certificates, Licenses and Registrations:
This role does not require certificates, licenses and/or registrations.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.