Content Marketing Manager, Global Products; Hybrid SF or NYC

Content Marketing Manager, Global Products (Hybrid based in SF or NYC)

Rippling – New York, New York, United States – Marketing

You will be based in our SF or NYC office and will be required to be in office 3x/week.

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365 – all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from  addresses.

Rippling's Global product suite – spanning Global HRIS, Payroll, Ben Admin, Employer of Record, and Contractors – is both the largest and one of the fastest growing product suites. The pandemic changed hiring forever, and companies are looking for all-in-one solutions to manage their global work forces.

As our Content Marketing Manager, Global Products
, you’ll be the lead storyteller for our Global product. You’ll deeply research Global HR leaders to find the hooks they care about and turn those insights into different types of content, from deep-dive whitepapers to viral social-first videos. Your creed: deliver HR leaders content they crave and show how Rippling can help them scale across borders.

This role is for someone who loves the craft and the strategy: you’re not just strategizing and planning, you’re interviewing customers, writing the scripts, penning research papers, and stepping in front of the camera. Expect to move fast, run tight experiments, scale what works, and grow your career!

Because Rippling’s Global suite shares its addressable market with our Core HR products, this role is uniquely collaborative. You’ll work shoulder-to-shoulder with our Core HR marketing team to plug into existing growth engines while spinning up new “Global-first” content that creates net-new opportunities and accelerates cross-sell.

This role is based in our San Francisco office.

• Become an expert on Global HR leaders: Immerse yourself in this community, both online and in person, to uncover insights, pain points, and hooks.
• Turn complex topics into compelling stories: Take dry, complex topics (like global compliance) and transform them into magnetic hooks and fun, compelling stories that people actually want to consume.
• Create and pen “classic” B2B tentpole assets: Write and produce high-quality reports, whitepapers, and launch assets.
• Scale video: Rapidly ship and test new formats like a video series, podcasts, social-first content, and webinars.
• Own the Global content roadmap: Set the narrative, strategy, and content roadmap that drives awareness and pipeline.

• Experimental mindset + scrappy execution: You move fast and prototype often. You know the B2B playbook, and you’re also willing to push beyond it.
• Exceptional writing and storytelling: You are a clear writer who can craft everything from an engaging blog post to a white paper covering a complex topic.
• A creator’s track record: Proven success building an audience whether via a You Tube channel, a viral newsletter, or a significant social following.
• A 'spike' in video: Deep experience storyboarding, scripting, and delivering on-camera content. You know how to make a B2B video feel premium and engaging.
• Metric obsession: You have a "nose" for what will go viral, but you back it up by obsessing over data and constantly iterating to improve performance.
• A distinctive voice: You bring energy, clarity, and taste and know how to push beyond standard B2B without losing credibility.

Even if you don’t…