Design Director, China Market

The Design Director, China Market is a key member of the Victoria’s Secret Global Brand Design team, responsible for executing design for the China market within a unified global framework.

This role brings deep understanding of the China customer and market landscape, translating global design direction into relevant, customer‑centric product while maintaining a consistent brand expression worldwide.

Execute design for the China market aligned to global brand vision and category strategy

Translate global design direction into market‑relevant intimates product for China

Bring forward China customer insights, trends, and competitive context to inform global design conversations

Create original, commercially viable designs across intimates categories within global frameworks

Ensure consistency of brand aesthetic, quality, and standards globally

Partner closely with global and JV cross‑functional teams to drive alignment from concept to execution

Develop sketches, prototypes, and specifications to support product development

Collaborate with product development and manufacturing partners to ensure design intent is executed

Monitor product performance and customer feedback to refine design direction

Manage multiple priorities, delivering against timelines, quality, and cost expectations

Present design concepts and product direction to regional and global stakeholders

Partner closely with Global Design, Merchandising, Product Development, and Marketing, this role ensures strong alignment from concept through execution—supporting a “one brand” approach while driving commercially successful assortments for China.