School Enrollment and Marketing

Join to apply for the School Enrollment and Marketing role at HYDE LEADERSHIP CHARTER SCHOOL-BROOKLYN
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About Hyde Leadership Charter School

Hyde is built on the belief that every person has a unique potential and larger purpose in life, and character growth is key to exposing that potential and purpose. Hyde maintains a student-centered culture that motivates character development and emphasizes curiosity, courage, concern, integrity and leadership. Our goal is to prepare children for college and beyond, and to live their lives according to standards of personal excellence.

We believe that to provide the best possible education for our young leaders, educators must be in a continuous growth process. Working at Hyde-Brooklyn is a unique and rewarding experience because our staff receives professional development and participates in their own self-discovery process through the Hyde process of journaling, facilitated discussion, workshops, and seminars.

• Review, support and implement the marketing plan
• Create and distribute marketing materials, ads, and mailings to local neighborhoods, community centers, daycares, etc.
• Represent the school at student and staff recruitment fairs
• Plan, prepare for, and conduct open houses
• Participate in the development of student recruitment and retention plans, strategies, and written materials
• Continuously assess student application, enrollment conversion, and attrition data trends to inform enrollment targets and regularly report key data to stakeholders
• Generate monthly updates for leadership about upcoming recruitment marketing initiatives
• Communicate regularly with the Human Resources department to align on hiring needs and organizational goals
• Work closely with Human Resources to develop creative approaches for addressing recruitment challenges
• Research marketing and advertising trends in the staffing industry
• Manage the staff interview process
• Collaborate with school operations team members to manage the student application, lottery and waitlist management platform
• Gather and prepare student enrollment information and paperwork (parent handbook, presentation)
• Maintain the school’s waiting list for admission and enroll new students in compliance with charter law and other regulations
• Plan the student enrollment process, including orientation, interviews and open houses
• Create and conduct post-enrollment parent engagement plans
• Prepare reports, proposals, and respond to inquiries from students and families
• Ensure compliance with student confidentiality laws
• Provide support to ensure that all new employees receive the proper onboarding materials

• Ability to communicate and collaborate effectively with colleagues, families and students
• Be a team player
• Display maturity, humility, strong work ethic, follow-through, sense of humor, and a willingness to respond positively to feedback with a “roll‑up‑my‑sleeves” attitude
• Strong organizational skills
• Mastery of and enthusiasm for the subject matter
• Show commitment to character development and family partnerships

• Attend the annual Hyde 101 Training
• Demonstrated success working in an urban school setting
• Bachelor’s degree from an accredited college or university

Entry level

Full‑time

Education and Training

Education Management