Manager, Communications Strategy and Execution Corporative Initiatives; Training content

GEICO offers a rewarding career with opportunities for growth and a pledge of Great Company, Great Culture, Great Rewards and Great Careers.

The Manager, Communications Strategy and Execution for Corporative Initiatives will lead, manage and execute communications strategy and planning for key corporate initiatives to raise brand awareness, inform, educate and influence internal and external audiences. The role requires the ability to respond in a fast-paced environment while proactively planning and leading development to meet ambitious corporate initiatives that evolve rapidly.

This role includes partnering to develop and implement communication strategies, crafting high-quality content and leading the development of effective training and sales enablement materials. The individual will collaborate with company executives, subject matter experts and other stakeholders to research needs, understand subject matter, and translate concepts into a narrative that motivates engagement and supports business goals to meet deployment timelines.

• Leads the strategy and execution of key corporate initiative programs for both internal and external stakeholders with ownership of training and sales enablement materials.
• Collaborates with business partners to research and translate complex concepts into well-crafted, memorable and emotionally relevant content.
• Builds communications and materials that meet specialized needs while ensuring a singular, compelling brand message across any medium, including internal and external channels.
• Sets standards for tone, visual storytelling approaches and campaigns to create engagement, ensuring cohesion across the program experience while meeting business goals.
• Provides servant-style leadership, setting the plan and providing content and timely direction with cross-functional partners to facilitate enablement and sustain engagement, while holding others accountable.
• Positions and optimizes resources and processes to deliver high-quality results.
• Tracks and reports progress of programs and campaigns.
• Generates a steady supply of ideas to creatively meet business needs in new and profound ways.

• Bachelor's degree required; degree focus in English, Journalism, Communications, Educational Technology, Learning Design, or Instructional Design & Technology; related field or relevant experience accepted.
• 5+ years of experience developing and executing communications with a focus on training content.
• Excellent writing and verbal communication skills with the ability to develop learning plans and communicate ideas creatively and concisely.
• Passion for finding new and creative ways to reach an audience.
• Ability to set vision and lead cross-functional teams from concept through execution, serving as an individual contributor, strategic collaborator and program leader as needed.
• Proven experience with integrated marketing campaigns using a mix of media (emails, job aids, sell sheets, webinars and in-person presentations, on-demand training modules, infographics, video, etc.) deployed strategically to achieve results.
• Aptitude for structuring content and setting effective content hierarchy to pace content for the reader and facilitate takeaways, even from a quick read.
• Strong leadership and project management skills with the ability to multi-task.
• Must be able to perform essential functions with or without accommodation, including seeing, hearing, typing, and speaking.
• Ability to work both independently and in a team environment.
• Must learn and apply large amounts of technical and procedural information.
• Excellent communication skills and attention to detail in a dynamic, fast-paced environment.
• Ability to learn new platforms and applications.
• Experience with instructional design, learning management systems, Articulate 360, UI/UX design, HTML, and SharePoint a plus.
• Previous experience supporting internal, B2B and customer audiences is preferred.
• Demonstrates understanding of GEICO’s business and industry.
• Adheres to GEICO Code of Conduct, company policies, and operating principles.
• Meets attendance standard at business location to perform necessary job functions and…