Client Associate Director - Retail

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

Role type:
Full-time
Team:
Client Leadership
Reporting to:
Client Partner

Location:

New York City, New York (on-site)
Compensation:
We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed.
Work Authorization:
Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

As a Client Associate Director at Brainlabs, your singular focus is growth: growing your clients’ businesses, growing our business, and growing the careers of your team. Our Client Associate Directors are media planning experts who connect channels and platforms to unlock growth through truly integrated media. They apply the right measurement methodologies and use rigorous testing to deliver measurable commercial impact.

• Be the day‑to‑day client contact, understanding their business and leading the design & execution of full‑funnel media plans
• Ensure best‑in‑class planning principles are applied to cross‑channel plans
• Be responsible for delivering the optimal channel mix, building on past performance and leveraging advanced planning tools for budget optimization
• Own budgets and outcomes, collaborating with practice & channel teams to ensure investments are well planned, flexible, and aligned with goals
• Monitor omnichannel campaign performance, ensuring recommendations and optimizations are effectively executed & troubleshoot as needed
• Stay informed on industry trends, new platforms, and technology advancements
• Work directly with media partners, incorporating them into media plans as relevant
• Build workback plans and set external and internal expectations on testing timelines

• 5+ years’ experience delivering full‑service, integrated media solutions, ideally within Retail or eCommerce vertical
• Experience at an independent media agency
• Channel planning experience with a strong integrated media planning and strategy background
• Experience in modern measurement, including using outputs from MMM and MTA models
• Experience with Retail Media platforms, such as Amazon and Walmart
• A systems‑thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies
• An entrepreneurial mindset, working independently and with subject matter experts, with a spirit of ownership
• A consultative approach to developing solutions to complex business problems
• End‑to‑end understanding of full‑service agency delivery, from strategy through activation and optimization
• Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions
• Strong team management skills, with the ability to manage a diverse team spanning multiple channels, geographies, and skill level
• Ability to thrive working in person and virtually with clients and teams

• You’ll actively develop the careers of those around…