Interactive Partner

Overview

Job Description
TCS Interactive is Tata Consultancy Services award winning full service agency unit. We design, engineer & activate digital products and services for the growth and transformation of companies. Global brands use our end to end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self services solutions underpinned by data and measurement.

TCS Interactive is a hands-on partner to join our Customer Success team, leading engagements in the Manufacturing industry. The Interactive Partner will work with TCS Client partners focusing on interactive goals for named clients in Energy, Resources and Utilities. While the Client Partner focuses on CIO as the key stakeholder, the Interactive Partner will focus on CMO, Experience Officers and their directs as the key stakeholders to sell, consult and deliver services.

The main KPI for a TCS Interactive partner is customer success, measured through revenue growth and service portfolio expansion. Other responsibilities and KPIs include configuring and orchestrating the different interactive offerings to help the customer meet business goals in named clients.

This role is focused on Energy Resources and Utilities; candidates should have prior experience with major US Manufacturing companies. A strong understanding of the marketing technology landscape and the unique needs of automotive, aircraft and industrial manufacturing companies is helpful.

• Act as the primary point of contact for clients; maintain and nurture client relationships, understand needs, and ensure client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services.
• Develop marketing and advertising strategies aligned with the client's business objectives and target audience.
• Align with service leads to coordinate and own the narrative and outcomes for our customers.
• Work cross-functionally with the client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Act as the customer champion and push for excellence from everyone.
• Participate in Analyst briefings to support TCS Interactive market leadership ambitions.
• Own and champion programs, developing relationships with all stakeholders; oversee the entire project life cycle from conception to execution and evaluation to ensure campaigns run smoothly, on time, and within budget.
• Demonstrate knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
• Work at a client site as required.
• Lead the business development team to develop a sales pipeline; be measured by sales performance and revenue growth against targets.
• Drive a One TCS mindset across multiple internal and external stakeholders.
• Create, own, and share knowledge on best practices and delivery learning across peers internally.

• Experience in digital marketing, digital design and proposition development in industry or in a leading consultancy firm or creative agency focused on brand, experience and transformation.
• A proven track record of working with CMOs, CDOs and CEOs.
• Experience managing agencies to deliver high-performing digital content in line with strategy and brand guidelines.
• Experience planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement, value, productivity, sales and retention.
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• Salary Range: $176,000-$265,000 per year