Senior CRM Marketing Manager | Housing

About EliseAI

At Elise

AI, we’re improving the industries that matter most: housing and healthcare. Everyone needs a place to live and access to quality healthcare, yet both are often harder to secure than they should be. By integrating AI agents deeply into existing workflows, we make them more efficient, reduce costs, and improve the experience for everyone.

• Housing
  :
  We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place.
• Healthcare
  :
  We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork.

With Elise

AI, organizations reduce manual work, improve accessibility, and deliver a seamless experience across essential services. We recently raised a $250 million Series E round led by Andreessen Horowitz to accelerate this mission.

As the Senior Lifecycle Marketing Manager, you will build, test, and optimize integrated campaigns across email, advertising, direct mail, events, in‑app, SMS, and more to educate prospects, convert qualified leads into customers, and retain and grow existing relationships through targeted, value‑driven campaigns.

• Attract and nurture prospects:
  Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity.
• Convert leads to customers:
  Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests customer acquisition.
• Retain and grow existing customers:
  Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value.
• Leverage full‑channel mix:
  Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high‑impact experiences across the prospect and customer journey.
• Test, measure, and optimize:
  Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates.

Move at rocket speed, build something massive.

We’re scaling fast, solving real client problems with precision and ambition. Here, you own your impact; full autonomy, no micromanagement, no fluff.

We hire the best, expect the best, and give you the masterclass of your career. It’s hard, it’s intense, and it’s the most rewarding work you’ll ever do. If you’re hungry, driven, and ready to build something massive, climb aboard.

• 6+ years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company.
• Proven success driving measurable results across lead nurturing, conversion, and customer retention programs.
• Hands‑on experience managing multi‑channel campaigns across email, digital advertising, direct mail, SMS, in‑app, and event channels.
• Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention.
• Experience with marketing automation and CRM platforms.
• Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI.
• Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion.
• Excellent copywriting and messaging skills tailored to each stage of the buyer journey.
• Demonstrated ability to collaborate cross‑functionally with sales and other marketing teams to align lifecycle programs with business goals.
• A track record of scaling campaigns through automation and system integration.
• Willingness to work in person at our office 4 days a week.

Growth and impact. It’s not often that you can get in on the ground floor of a funded unicorn startup that’s scaling so fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn…