Global Platform Lead - Amazon

Job Description

The digital economy has positively impacted the way dentsu International works with our media partners, creating a transformational partnership agenda for the group. Platform innovation, their inventive ways of working, and new approach to agency monetization have led to a solutions philosophy, pioneered by the dentsu Partnership division. We pride ourselves in building transformational partnerships that solve key communication and business challenges for our clients.

The Global Partnerships team is responsible for maximizing the value of dentsu’s media partnerships with the major global technology partners (including Meta, Google, Amazon, Spotify, and Snap). The mission of the Partnerships Team is to leverage dentsu clients’ media investment to build transformational products, solutions, and capabilities to maximize growth for all. This includes initiatives from training to data and insights, early access to new product developments, and co‑creation of new products and solutions for our clients.

As a Global Platform Lead for dentsu, you will be entrusted with managing the dynamic relationships with our largest partners on a global scale. Your role will be pivotal in fostering collaboration, driving strategic initiatives, and ensuring the seamless integration of our agency's multiple offerings and practice areas with our partners' objectives.

Our largest ‘Enterprise’ partners touch multiple parts of our business, and this role will be responsible for connecting these multiple touchpoints, making sense of them, and translating them into both strategic and tangible commercial partnership design.

This role, as part of the Global Partnerships Team, will be positioned as the specialist focal point for all things media relating to Amazon within the dentsu business and in addition, connecting the other core practice areas of CXM and Creative – with the specific intent of creating points of difference for dentsu with our partners in the industry. In addition, this role will also be positioned as a senior focal point for the partner to access the broader dentsu business making it critical to value delivery both now and in the future.

• DEFINE – translate cross‑practice strategies into ‘One Dentsu’ holistic Amazon partnership with clear strategy and tangible commercial returns.
  • Objectives:
    • Lead and consult across development of integrated media, CXM, and creative strategies in alignment with Amazon priorities and capabilities.
    • Define the integrated dentsu / Amazon proposition for Ads x AWS and take direct to clients.
    • Drive innovation and differentiation by leveraging business and client insights/trends to craft compelling strategies that deliver measurable results.
    • Ensure alignment between strategic initiatives and Amazon’s goals to drive mutual success and long‑term growth.
  • Outputs:
    • Set and deliver a clear dentsu global agenda via the development of a strategic Amazon partnership plan with associated realistic and stretch goals, owners and exec buy‑in from across dentsu’s practices.
• CONNECT – serve as global leader to drive cross‑functional & cross‑practice collaboration to reduce complexity of Amazon capabilities and ecosystem.
  • Objectives:
    • Cultivate deep knowledge of Amazon’s products, industry, challenges, and opportunities to provide insightful guidance and solutions to the broader dentsu business to unlock partnership potential.
    • Forge strong connections between dentsu practice areas and agency brands to align efforts in leveraging Amazon’s capabilities to deliver best‑in‑class, end‑to‑end Google/Amazon use cases.
    • Coordinate cross‑functional / cross‑practice stakeholders to deliver comprehensive solutions that bring together the advertising and tech sides of the business to address needs of dentsu, clients and Amazon.
    • Unearth client learnings/insights, synthesize, and report back to Amazon for review, consideration, and implementation.
  • Outputs:
    • Deliver/grow end‑to‑end Amazon solutions for 2‑3 high‑potential clients, annually.
    • Establish cadence and mechanisms to bring teams together to discuss opportunities/challenges – lead quarterly client councils for key dentsu…