Performance Marketing Manager

Requirements

• Experience:
  
  4-7+ years running B2B paid media programs with direct ownership of budget, campaign management, and pipeline goals—ideally in SaaS or a product-led growth context
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• Channel depth:
  Hands-on expertise across Linked In, Google (Search + Display), and Meta. Familiarity with You Tube as an emerging performance channel. Not afraid to get in-platform
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• Technical rigor:
  Strong grasp of attribution, tracking infrastructure (UTMs, pixels, CRM sync), and analytics tooling. Comfortable pulling your own data, building your own reports, and generating out-of-the-box insights on optimization
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• Creative sensibility:
  Can write a compelling brief, identify a strong hook, and articulate why one creative direction will outperform another — not just optimize what's already running. Understands the difference between efficient creative and brand-killing creative
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• Commercial instinct:
  Thinks in terms of pipeline and revenue, not vanity metrics. Knows how to make the case for spend and how to cut what isn't working
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• Operating style:
  Highly autonomous, detail-oriented, and comfortable managing both strategy and execution simultaneously. Works well with agencies and contractors without ceding strategic ownership
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• If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!

• This role will own Air’s paid growth engine end-to-end: building a predictable, efficient pipeline of qualified demos while scaling self-serve signups as PLG investment grows
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• They will set channel strategy, budget, and measurement, connect spend to pipeline and revenue with clean attribution and real-time reporting, and continuously improve performance through disciplined experimentation across targeting, creative, and channel mix
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• Own campaign strategy, setup, optimization, and reporting across Linked In, Google, Meta, and You Tube while testing and scaling emerging channels to unlock step-change growth
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• Hit monthly targets for demo-booked pipeline while scaling self-serve signup volume as PLG investment grows
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• Establish clear channel-level benchmarks (CPL, CP Meeting Booked, ROAS) and a reporting cadence that connects spend to pipeline and revenue
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• Maintain a live performance dashboard that gives leadership real-time visibility into channel efficiency, pacing, and pipeline contribution
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• Identify creative strategies that differentiate Air in a crowded feed and lead creative briefing for all paid channels — developing hypotheses about what will resonate across formats and audiences, not just requesting executions
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• Build a structured creative testing framework: concept → variant → measure → iterate, with clear signal thresholds before scaling
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• Partner closely with internal and external design paid creative reflects Air's brand voice and creative standards and maintain a creative learning log that documents experimentation
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• Serve as the internal owner of agency and contractor relationships for paid media, ensuring output quality, accountability, and alignment with Air's strategy
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• Evaluate agency performance against agreed KPIs and escalate or restructure relationships as needed
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• Know when to bring work in-house vs. when external support adds leverage, and make a clear case for either
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• Hold regular reviews with agency and contractor partners, and keep internal stakeholders informed without creating unnecessary process overhead
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• Own ICP targeting strategy across channels — building, refining, and testing audience segments that reflect Air's buyer profiles
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• Partner with Growth and Marketing Ops to ensure paid efforts are correctly tracked from click through to closed deal
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• Develop retargeting and nurture-via-paid strategies that extend the reach of content and lifecycle programs
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• Audit and own the full tracking stack for paid; flag gaps before they become reporting blind spots