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Senior Manager, Brand Marketing

Job in New York, New York County, New York, 10261, USA
Listing for: PowerToFly
Full Time position
Listed on 2026-06-12
Job specializations:
  • Education / Teaching
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 170000 - 205000 USD Yearly USD 170000.00 205000.00 YEAR
Job Description & How to Apply Below
Location: New York

Gloss Genius is seeking a Senior Manager, Brand Marketing to serve as the strategic architect for the next phase of brand growth. This role is responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers, and executing integrated brand campaigns aligned with strategic priorities.

Responsibilities will include:

  • Architect and scale new top-of-funnel (TOFU) channels, moving them from pilot tests to predictable revenue drivers
  • Orchestrate fully integrated campaigns, ensuring top-of-funnel initiatives flow seamlessly through the entire customer journey from first ad impression to landing page, email nurture, and sales talk track
  • Partner with Creative and Brand teams to develop campaigns that align with business priorities, authentically tell the company story, and demonstrate product value
  • Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact, and connecting awareness tactics to customer acquisition
  • Own the P&L for assigned channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
  • Integrate AI into daily workflow to accelerate research, iterate on copy/creative, and streamline operational tasks

You’re a great fit if you:

  • Have experience bringing AI products to market and differentiating them in a crowded landscape
  • Have a background in vertical SaaS
  • Have prior experience at companies that successfully scaled from $20M-$500M ARR
  • Have hands-on experience with brand creative production (video, photography, content)

Total Compensation

The starting base salary for this role is $170,000 - $205,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education.

Additional benefits include:

  • Flexible PTO
  • Competitive health and dental insurance options, with premiums partially or fully covered
  • In-person opportunities for collaboration and team building
  • Fertility and adoption benefits
  • Generous, fully-paid parental leave policy
  • 401k benefit, eligible to contribute starting day 1
  • Yearly stipend for professional development and educational expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support

Gloss Genius values builders who solve problems and drive workflows in an AI-first way.

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Position Requirements
10+ Years work experience
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