Product Marketing Manager

Incubated by Frist Cressey Ventures and backed by CVS Health Ventures, 25M Health, Memorial Hermann Health System, Samsung Next and others, Thrive Mobile is the world's only wireless platform built for healthcare. Many Medicaid and Medicare beneficiaries struggle with unreliable wireless service, frequent number changes, and limited data, all of which disrupt access to care.

We partner with health plans and state governments to distribute a mobile service that includes an embedded engagement layer on the device itself. This allows members to stay connected, stay covered, and access important benefits and healthcare services without friction.

We are looking for a Product Marketing Manager (Member) who will own how our members experience Thrive - the content, the channels, the timing, and the measurable engagement that follows. This is a member-facing role embedded in the Product team, reporting to the Head of Product. It is ideal for a lifecycle or product marketer with 3-5 years of experience who writes well, thinks in experiments, and is energized by serving people the rest of the market overlooks.

This is not a pure content role. Beautiful copy that nobody reads is not the goal. The leverage in member-facing content lives in channel choice (SMS vs. push vs. in-app vs. email), segmentation (which members get which content based on plan, tenure, sponsor, and engagement state), sequencing and timing (first-30-days vs. dormant reactivation vs. completion nudge), and experimentation discipline (A/B testing, qual research, iteration loops).

A content designer does the what. You will own the what, who, when, and how well.

From your first 30 days, you will identify the 10 to 20 member pathways that matter most for Thrive - HEDIS gaps, condition-specific clinical pathways, and key engagement loops - and from that point on you are accountable for moving conversion on those pathways week over week. You will run member-facing launch readiness for new client programs, build a content system designed for reuse across states and clients, and turn Retell call sentiment, support tickets, and Amplitude behavior into content decisions that are tested rather than guessed.

We will trade tenure for someone exceptional at the core craft who uses AI tools natively. If you are bullish on AI as a force multiplier, comfortable pulling your own cohorts in SQL or a BI tool, and curious enough to sit on member calls and read tickets to understand the person on the other end, this role gives you real ownership of a number that matters.

New York NY - hybrid in-office Tuesday-Thursday (West Village coworking space)

$130,000- $160,000 base + performance bonus + meaningful equity + health, dental, and vision benefits

• Build the copy, pathways, and check-in content that power the member experience - designed for reuse across states and clients from day one, not one-off per program.
• Deliver a solid v1 of all RHTP basic content (starting with LA) and revamp premium content for in-market programs.
• Write the strategic v1 yourself, and know when to brief a copywriter or contractor for production overflow.

• Design and ship A/B tests, holdout groups, and cohort analyses on the highest-leverage pathways. Maintain an always-on testing cadence rather than one-off experiments.
• Pull your own cohorts and validate hypotheses in Snowflake, Sigma, or Amplitude - you read charts critically and ask the second-order question without waiting for an analyst.
• Close the loop: every test has a hypothesis, a success metric defined up front, and a documented result.

• Own the member content, channels, sequencing, and first-30-days experience for new client programs.
• Build a repeatable member-facing content + comms playbook so every new client launch gets the same rigor.
• Improve reactivation, retention, and completion rates by segment for live programs.
• Own channel strategy (SMS, push, in-app, email) and segmentation (plan, tenure, sponsor, engagement state) in partnership with Tech and Data.