Deputy Director, Digital Marketing

Department Other Programs Policy, Advocacy, and Communication

Vital Strategies is an international public health organization. Our programs strengthen public health systems and address the world’s leading causes of illness, injury and death. We currently work in 73 countries, supporting data-driven decision making in government, advancing evidence-based public health policies, and mounting strategic communication campaigns. Vital Strategies’ priorities are driven by the greatest potential to improve and save lives.

They include non-communicable disease prevention, tobacco control, road safety, obesity prevention, overdose prevention, environmental health, and vital statistics systems building. Our programs are primarily concentrated in low- and middle-income countries in Africa, Latin America, Asia and the Pacific. Please visit our website alstrategies.org to find out more about our work.

We believe our programs are strengthened when they are developed and supported by people with diverse life experiences whose understanding of social and cultural issues can help make our work and workforce more inclusive. We welcome applications from people of all backgrounds and do not discriminate on the basis of race, color, religion or creed, gender, national origin, ancestry, actual or perceived age, physical or mental disability, veteran or military status, marital status, sexual orientation or any other basis protected by local, state, or federal laws.

As such, our commitment is to promote equal employment opportunities (EEO) for those seeking employment.

The Deputy Director, Digital Marketing is a strategic leader and hands‑on professional responsible for driving the growth, impact, and operational excellence of Vital Strategies’ digital presence. Reporting to the Director of Creative and Digital Strategy (DCD), this role bridges the gap between high‑level brand vision and technical execution, overseeing a multidisciplinary team to deliver cohesive storytelling across the website, social channels, and paid media.

As a champion for digital innovation, the Deputy Director ensures that complex public health initiatives are translated into compelling, data‑driven marketing campaigns. This is a role for a curious explorer of new technologies—particularly AI—who can optimize workflows, establish robust standard operating procedures, and mentor staff to elevate the organization’s digital influence and global reputation. This is also a role for someone who is comfortable leading pitch presentations for leadership and cross‑functional teams, consistently aligning digital strategies with overarching business objectives.

This is a full‑time position based in our New York office, where a hybrid, 2‑day‑per‑week office schedule is in place. We offer highly competitive compensation and comprehensive benefits. The salary range for this position is $127,000 to $139,000 USD.

• Partner with Director of Creative and Digital Strategy (DCD) to elevate Vital Strategies as a leading global public health organization, positioning Vital as a unique and creative brand.
• Partner with DCD on vision and strategy for digital marketing, owning the digital team execution against website, microsites, social channels, email marketing and digital paid advertising.
• Identify and implement standard operating procedures (SOPs) for content planning, editorial calendars, and project management to ensure agility and consistency.
• Participate in planning meetings led by program, communications, development, or other teams where digital campaigns may be required.
• Establish KPIs, milestones and roadmap to achieve growth across our channels.
• Manage the day‑to‑day operations to ensure timely and responsive service to complete requests from other teams and team members.
• Actively manage digital team expectations and workloads, identifying the need for consultant support to accomplish any priority tasks.
• Work as an active and curious explorer on how new tools—especially AI—can increase efficiency, quality control.
• Support on strategy presentations to leadership with digital insights and performance data.