Demand Generation Lead

About The Company

Auquan develops autonomous AI agents that eliminate the repetitive, manual work slowing down financial institutions. Our technology supports credit, investment, ESG, and compliance workflows for leading firms including Goldman Sachs, UBS, CVC, and Met Life. Today, 40% of the world’s top 50 financial institutions use Auquan to remove manual processes, speed up decision-making, and achieve greater strategic impact.

With teams growing across the US, UK, and India, we’re building an elite force of innovators ready to redefine what’s possible with AI and machine learning.

Auquan builds AI agents that complete complex finance workflows end-to-end, from deal screening and credit memos to sustainability assessments and LP reporting. We don't help teams do manual work faster. We eliminate it by delivering finished, investment-ready reports in hours instead of days. 40% of the world's top 50 financial institutions use Auquan, and we were named a Gartner Cool Vendor in Agentic AI for Banking and Investment Services.

We're a Series A company defining a new category: agentic AI for institutional finance. The next 12 months are about turning proven product-market fit into scalable pipeline, and this role is central to making that happen.

We're hiring a Demand Generation Lead to build and run the campaigns that put Auquan in front of the right buyers at the right time.

This is not a broad mid-market SaaS play. Our buyers are senior leaders at the world's largest financial institutions: investment committees, GPs, heads of credit, sustainability, investor relations, and risk. You need to know how to reach a small, elite audience with precision, not volume.

The budget is real but disciplined. You'll run lean experiments, prove ROI, and scale what works. You'll report to the Head of Marketing and work alongside a team focused on product marketing, brand, content, thought leadership, and analyst relations.

If you've built demand engines for technical products sold to non-technical executives, and you're energized by the challenge of marketing something in a category being created, this is for you.

• Campaign strategy and execution across Linked In, ABM, email, and paid channels, including targeting, budget allocation, and ongoing optimization.
• Nurture infrastructure: marketing automation, lead scoring, lifecycle stage management, lead handoff workflows in Hub Spot, and email newsletter operations.
• Pre- and post-event demand generation: activating attendee lists, running engagement campaigns, and measuring pipeline impact.
• Landing pages, conversion paths, and website optimization in service of campaign performance.
• Campaign analytics, attribution, and reporting dashboards that give the team real-time visibility into what's driving pipeline. You'll have a voice in shaping the marketing tech stack as we build out the function.
• Close collaboration with Sales on lead qualification, follow-up workflows, and feedback loops that sharpen targeting over time. Partner with Finance on pipeline forecasting inputs and reporting consistency.

• 5-8+ years of B2B or B2E demand generation experience with direct ownership of pipeline targets and campaign performance.
• Proven track record running highly targeted campaigns against small, niche audiences of senior executives using ABM principles, not broad spray-and-pray mid-market plays.
• Experience marketing highly technical products to non-technical buyers. You can bridge the gap between what the product does and why the right people should care.
• Hands‑on proficiency with Hub Spot (or comparable marketing automation platform), including campaign execution, automation workflows, lead scoring, and reporting.
• Strong analytical instincts. You think in terms of conversion rates, CAC, pipeline velocity, and channel ROI. You'll be measured on qualified pipeline, not vanity metrics.
• Automation‑first mindset. You look for ways to systematize and scale what works.
• Comfortable building from scratch. There's no playbook waiting for you.

• Experience marketing to institutional finance audiences…