Audience Growth Lead

ABOUT US

International Business Times () is a global digital media company covering business, finance, technology and world affairs. We provide high-impact news coverage through a traditional Western values perspective. We are currently in an active growth phase and seeking a sharp, data-driven growth leader to scale our reach and influence.

We're looking for a strategic Audience Growth Lead to serve as the primary architect of our audience expansion. You'll work at the intersection of data analytics and platform distribution — SEO, newsletter growth, and social — to ensure IBT reaches and retains readers across every channel. You'll work closely with the Editorial team to translate audience insight into action.

• Audience Growth & Retention: Develop and implement comprehensive strategies to drive consistent month-over-month growth in unique visitors and loyal readers.
• Data & Analytics Ownership: Utilize analytics and business intelligence tools (GA4, Chartbeat, Exploding Topics, etc.) to identify high-performing content trends and guide the editorial team on traffic opportunities.
• Multi-Platform Distribution: Drive SEO strategy, algorithmic discovery (Google News/Discover), and social media distribution to build a diversified, resilient traffic mix.
• AI-Enabled Growth Tooling: Leverage automated and AI tools to optimize distribution and audience insight workflows.
• Newsletter Ownership: Own the newsletter products end-to-end — content, voice, and subscriber growth/distribution strategy.
• Cross-Functional Collaboration: Work closely with the Editorial team to ensure editorial priorities and growth strategy are aligned to maximize reach and increase retention.

• Growth Track Record: Proven experience (3+ years preferred) in a digital news environment with a demonstrable history of growing audience.
• Strategic Mindset: Deep understanding of the modern digital ecosystem, including AI, SEO, algorithmic discovery (Google News/Discover), and social distribution.
• Data Fluency: Expert-level mastery of web analytics platforms (GA4, Chartbeat, or similar) with the ability to translate data into actionable editorial suggestions.
• Collaboration: Strong communication skills and the ability to work hand-in-hand with journalists and editors who may not be data experts.
• Tech Savvy: Fluency with automated and AI tools to drive efficiency and audience insights.

• Vertical Context: Familiarity with the unique audience behaviors associated with business, finance, and technology news.
• Global Scale: Experience scaling traffic for multi-site properties or international digital publications.

• Strategic Impact: The opportunity to help build the audience growth and retention of a global media brand.
• Dynamic Culture: A collaborative, mission-driven environment in an active scaling phase.

$8,000 USD per month ($96,000 USD per year) + Benefits.