Senior Media Buying Manager

Location: New York

ABOUT US

 Fanatics is building a leading global digital sports platform. We ignite the
 passions of global sports fans and maximize the presence and reach for our
 hundreds of sports partners globally by offering products and services across
 Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming,
 allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform,
 sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear
 products, headwear, and hardgoods; collect physical and digital trading cards,
 sports memorabilia, and other digital assets; and bet as the company builds its
 Sports book and iGaming platform. Fanatics has an established database of over
 100 million global sports fans; a global partner network with approximately 900
 sports properties, including major national and international professional
 sports leagues, players associations, teams, colleges, college conferences and
 retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and
 over 2,000 retail locations, including its Lids retail stores. Our more than
 22,000 employees are committed to relentlessly enhancing the fan experience and
 delighting sports fans globally.

OVERVIEW

 Are you ready to shape the future of sports fan engagement on a global scale?
 Fanatics is building a leading global digital sports platform; with the Fanatics
 App positioned as the front door to fandom. Our vision is to connect with sports
 fans across their digital journey, creating a sense of community and shared
 passion. We're building an integrated, personalized, and immersive experience
 across all Fanatics businesses, igniting the power of sports to foster
 connections, inspire change, and drive community. We're a team that values
 collaboration, creativity, and the power of sport to unite people worldwide.

ROLE SUMMARY

 We are seeking a Senior Media Buying Manager to lead execution and scaling of
 our paid media and performance marketing programs for the Fanatics App. This
 role is responsible for building a best in class acquisition engine grounded in
 experimentation, data and platform expertise.

 You will be executing in platform across paid channels, managing multi million
 dollar budgets, optimizing performance and driving efficient user growth. This
 role will focus on platform excellence & expertise across full funnel media
 campaigns, partnering with Growth, Analytics and Product to ensure acquisition
 aligns with downstream value and ecosystem profit.

 The ideal candidate is deeply knowledgeable across major media platforms (Meta,
 Google, Tik Tok, Snap etc.) and has previous experience running performance
 marketing for Apps.

RESPONSIBILITIES

* Execute and optimize campaigns across paid channels (Social, Search,
    Affiliates, Programmatic and other emerging channels).
  
* Drive performance through hands on platform management, including targeting,
    bidding, and budget allocation.
  
* Own and manage multi million dollar acquisition budgets with accountability
    for efficiency and scale (CAC, ROI, LTV).
  
* Drive a culture of experimentation across acquisition channels, funnel
    optimization, creative strategy, and audience segmentation.
  
* Partner closely with Data and Analytics to develop reporting infrastructure,
    surface insights, and continuously refine performance KPIs to evaluate
    attribution models and efficiencies.
  
* Present acquisition performance, forecasts, and strategic insights to
    leadership and stakeholders. Stay on the pulse of marketing trends, emerging
    platforms, attribution changes, and AI/ML driven growth solutions.

QUALIFICATIONS

* 5 - 8+ years of experience in performance marketing
  
* Deep expertise in paid media platforms (Meta, Google, Tik Tok, DSPs, mobile ad
    networks)
  
* Proven success managing and scaling multi channel campaigns with measurable
    business impact
  
* Strong understanding of mobile attribution platforms (e.g., Apps Flyer) and
    measurement frameworks
  
* Experience with incrementality testing and attribution modeling
  
* Strong analytical skills with experience in data analysis and…