Head of Growth; NYC

About Heartbeat

Heartbeat is the platform for building and running paid online communities. Courses, memberships, events, coaching — all of it in one place, with integrated payments built in from the start. Customers build all of this through Heartbeat's AI agent, Pulse. They speak back & forth with it, build out their full business, and launch within hours. The business model is similar to Shopify's: a transaction fee on every payment processed through the platform, which means ours and our customers' revenues grow together.

When we started, we realized that for the last 10 years, knowledge & services businesses didn't have the tools to scale revenue like e-commerce stores (Shopify) and brick-and-mortar stores (Door Dash/Instacart).

Now, we've got +7,000 businesses running on the platform — creators, coaches, educators, solopreneurs, and enterprise orgs. Over the last few years, we've built an incredible product, crossed 7-figure revenue, and helped many of our customers do the same.

We've raised the best VCs in the space: early investors in Gusto, Andela, & Scale, founders of companies like Salesloft & Udemy, and execs from Constant Contact, Dropbox, and many more.

Up next, is finding more of the right customers & helping them grow revenue faster.

When we get in front of the right person, we win the sale.

The product converts, customers stick around, and they scale their revenue with us. What we haven't cracked is getting in front of enough of them. People find Heartbeat at the very end of their search — we hear "I looked at every platform and it took me two weeks to find you" almost every week. Solving that top-of-funnel & brand awareness problem is the single biggest thing standing between us and our next stage of growth.

Your job is to solve it.

Our bet for the next stage is a product marketing & storytelling motion: sharpening how we position Heartbeat against the noise, telling the stories of what our customers actually build & earn, and getting that narrative in front of the right people organically — through social, creators, and every channel we own. We've sold features for too long. The job is to sell the outcome, get the market repeating our positioning back to us, and turn that into demand.

We're already rank #1 when you search "heartbeat," we have an affiliate program with +1,000 partners, and paid ads run through an agency underneath all of it to scale whatever's already working.

You're coming into a unique organization where Claude is already "integrated" as a team member. We believe Claude is a powerful execution layer, especially when plugged into major growth systems like Hubspot, Webflow, Partner Stack, Google Ads, Meta Ads, Notion, etc. But what it can't handle is defining strategy & direction for our growth efforts. That's where you come in.

You’ll own growth end to end & have full authority to decide where to double down. Here’s what you’ll own & current state of each piece:

• Product marketing & storytelling. This is the biggest bet, and it's mostly unbuilt. We've historically sold features. Next, we need to tighten up positioning & how we weave in the stories of what customers achieve on Heartbeat. You’ll own the narrative: messaging, customer stories, competitive positioning, and distributing it organically across social & every channel we own until the market repeats it back to us.

• Content, search & education. We've hosted 85 hours of tutorials with experts & turned them into the best guides available on how to grow and scale a paid community. We also run a thriving customer community of 4,000+ builders where we host events & discussions on every facet of building a community business. There's a version of this where someone Googles a question, finds our answer, and 2-3 videos later just builds on Heartbeat.

• Creator & customer partnerships. Some of the best creators for this are already our customers. There are many community builders on the platform right now with massive audiences (+1M) on Linked In, You Tube, and Tik Tok. We've barely touched this. You’ll partner with them & other creators, sponsor content, and get trusted third-party…